Social Media Manager/Specialist

San Rafael, CA / Remote candidates welcome
Competitive annual salary + benefits + perks
Jan 24, 2019
Metro Area
San Francisco
Full Time

For more than 25 years, Edutopia—a part of the George Lucas Educational Foundation—has been dedicated to improving the learning experience for America's K-12 students. By showcasing what works in education, we have helped accelerate the adoption of effective strategies and practices in schools across the country. Reaching more than 14 million people per month, Edutopia is a leading education brand that is widely used by teachers, administrators, policymakers, and parents—80% say they have tried a specific tip or strategy after hearing about it from us.

We are looking for a dynamic Social Media Manager to help us manage and grow our presence on Facebook, Twitter, and Instagram, and continuously improve our social media operations as a whole. You are a self-starter who is both creative and analytical, gives 100%, and wants your work to have a real impact. You're passionate about the power of social media to drive change and are intrigued by our mission. You want to be part of a small team environment where everyone rolls up their sleeves, works hard, and is committed to making a difference.

While we would prefer a local, Bay Area candidate, we are open to working with strong remote candidates as well. This is a full-time position that reports to the Acting Head of Marketing & Analytics.


Responsibilities include:

  • Planning the programming calendar for Edutopia's social channels, ensuring an optimal mix of post types, editorial topics, and new versus recycled content
  • Independently writing social media copy, proofreading and editing posts written by others
  • Flawlessly loading and scheduling a high volume of posts each day across social channels
  • Working closely with the creative team to develop or obtain compelling visuals, including inspiring quote cards, photos, illustrations, animations, and infographics
  • Pitching ideas for engaging questions, polls, surveys, and other creative concepts that result in user-generated content
  • Developing and managing paid social media campaigns, including determining which posts to promote and creating custom audiences to improve targeting
  • Monitoring Edutopia's social media performance and making adjustments based on data and audience insights
  • Helping with occasional virtual events


The ideal candidate will have:

  • A bachelor’s degree in journalism, English, Communications, or Marketing (or equivalent work experience)
  • 2+ years operating social media for an established brand, digital media company, or national nonprofit with a large following
  • Experience working with creative teams, such as editors, designers, and video producers to showcase and distribute digital content to wide audiences
  • Experience planning and maintaining editorial/social calendars
  • Strong writing and editing skills, with excellent attention to detail
  • Problem-solving skills and experience taking on projects and learning new skills
  • The ability to manage and prioritize multiple projects and meet deadlines
  • Working knowledge of social media management platforms (e.g., SocialFlow, Hootsuite, or Sprout Social) as well as Facebook Business Manager, Twitter Analytics, and Instagram
  • Proficiency with Google Analytics and Microsoft Excel/Google Sheets
  • Familiarity with preK-12 education topics is preferred


What We Offer:

  • A chance to improve K-12 education, and a mission you can feel good about every day
  • A generous benefits package, including an annual professional development budget to improve your skill set
  • A talented, ambitious, and supportive group of colleagues
  • Work-from-home Thursdays, and an openness to flexibility in work hours
  • Casual work environment, located in a beautiful ranch setting just north of San Francisco