FinTech Company Seeking Rockstar Social Media Manager

Employer
Talus Pay
Location
Dallas
Salary
Up to $65,000 depending on experience, plus benefits, 401k, training.
Posted
May 10, 2019
Metro Area
Dallas
Duration
Full Time

Please read the entire description.

We're an 8-figure FinTech company looking for an experienced, ‘A-Player’ Social Media Manager that wants to, finally, have real input on brand direction, is looking for a creative ‘startup-like’ environment but with the security of a corporation that has been profitable for 10 years, and wants their next stop to have the potential of propelling them a few career levels at once.

Unfortunately, at most ‘jobs’ you’ll find a stiff corporate environment that lacks creative freedom, has a ton of red tape and doesn’t value your input because the brand and systems are already ‘set’. If it’s a startup, where it is ‘possible’ to have more creative freedom, there’s always the chance that it won’t survive and you’ll probably need to keep your resume in circulation. It’s also likely that you’ll be asked to produce miracles with little to no resources. Lastly, most job opportunities lack the really hard challenges that test you, keep your days interesting, and propels your career more than one level in a single stop.

For the right candidate, the Social Media Marketing Manager position at Talus is the opportunity you’ve probably been waiting for.

We need an experienced Social Media Manager who wants to have a big say in (and is good at) developing the brand image and voice, likes the idea of ‘getting their hands dirty’ and wearing many hats in a fast, startup-like environment, and also wants something that will be a really tough challenge every. single. day.

The right candidate will excel at researching audience preferences and discovering current trends, designing and writing social posts that keep the reader’s attention and creates buzz around new products & services, and developing an optimal posting schedule. They will also excel at developing, managing, and analyzing social data and customer engagement metrics. Most importantly, they will excel at establishing a unique brand voice that successfully engages our target audience.

You’ll be the thought leader and lynchpin for all things social in our organization (and possibly other areas, too).

The marketing department didn’t exist for the first 8.5-ish years of the company’s 10-year existence, which means you’ll be building a social machine for an established company, but inside a ‘startup-like’ marketing department that is armed with the resources to tell the most compelling stories on social to grow the brand, audience, and client base.

You’ll need to be comfortable wearing many hats, working without established processes, building systems on the fly, and moving fast. It’s a dynamic job. One day you may be researching and building audiences and developing a social calendar. The next, you might be designing social graphics and writing copy in the morning and then spending the afternoon as a production assistant for our next marketing video.

If you ever wanted to work at a startup to accelerate your learning curve and career, but without all of the typical startup growing pains, then this position could be for you.

Lastly, you must be up for the challenge. This position will not be easy so we're looking for someone that loves to solve difficult problems.

Talus is in the middle of a ‘turnaround’, which means the previous owners of the business failed to invest back into the company and a lot of components of the business became outdated. That led to dealing with poor technology, reputation issues left over from the prior leadership team, and starting a marketing department from zero.

Solving these problems has not been easy...and more will come our way. That means the right candidate has to see these problems as a big opportunity. The right candidate must not only see this as an opportunity to turn an outdated business into a reputable and respected brand, but they must also see it as an opportunity to possibly accelerate their career multiple levels at once because of the size of the problems they help solve.

Lucky for us, the new owners and our new executive team have committed to investing a significant amount of money into building the brand. Those investments have already led to big technology improvements (ex: Salesforce), an improving reputation, and the ability to invest in out-of-the-box design, copywriting, and video marketing creative.

The social media manager we hire will be playing a huge role in our department and we expect them to be a vocal leader in turning this company into one of the most respected brands in payment processing.

If you’ve stopped reading to research us a bit more and you still think this is a place you can thrive, then read on to find out who you would be working with. We also want to make sure you feel like you’d be the right fit for our team and culture.

If you’re chosen for the position then you’ll be working with some A-Player problem-solvers who have a mix of experience in household media, name-brand corporate, and high-growth startup.

Before we get to the team, though, it’s important to know that our team cares first and foremost about our clients and has, as a team, outlined a client-focused ‘purpose’ for the department. It is: “To help America’s main street business owners go from their first store to their fifth.” We are a purpose-driven department and we want someone who can commit everything they can to helping us fulfill that purpose. Now onto the team fulfilling that purpose...

First, our Chief Marketing Officer, Chad Vanags, comes from the startup world so he knows how to get his hands dirty. He’s worked with HUMAN Healthy Vending/SnackNation and was part of the core team that helped it go from $0 to $15M in revenue in 1.5 years. He then built an ecommerce email marketing agency while also producing one of the industry’s top podcasts. His clients include well-known brands like MVMT Watches, Stance Socks, Tipsy Elves, Blenders Eyewear, Diff Eyewear, and many others. Right before joining Talus he was at Klaviyo, a high-growth tech startup that is now the leader in email marketing for ecommerce brands. He knows how to build departments from the ground up and expects you to enjoy problems as much as he does. Look him up on LinkedIn.

Next is Julia, our Digital Marketing Manager. She is the co-pilot of the department and has worked in advertising for over 12 years, running paid media for companies like Apple, Sam’s Club, Abbott labs, Unilever, Vitamin Water, Boost Mobile, and more.

Then there’s Lisa, our Content Marketing Manager. She is responsible for outlining our content strategy, producing it, and then distributing it in order to increase organic traffic to the site. Her content marketing experience includes Bankrate, Quinstreet, Kroger, OneMain, and more. You'll be working closely with Lisa on content opportunities.

Kate is our Lead Creative and just joined the team to lead the brand’s creative direction. You’d be working closely with her as you develop the brand image. She has worked on creative for brands like Netflix, Snapchat, Radio Shack, Razor Scooters, UN Women, Nui Foods, Inked Shop, and many more.

Kimani runs our video department. You will be working closely with him as we develop creative video assets for social. He joined us after leaving NPR in DC to be closer to home.

Ruby is our Automation Coordinator and a super analytical, recent graduate of UCLA. Her analytical skills have been instrumental in helping us identify conversion opportunities for the team to implement and she is helping us make big strides in conversion optimization.

Kristen is a homegrown Talus talent. She has just moved to the marketing department to build out a community platform after building similar platforms for some of Dallas’ best real estate companies and luxury apartment complexes.

While we do have some additional vendors we work with, the individuals above represent the core team you’d be joining. Collectively, we have 65 years of sales and marketing experience with some of the best brands.

You don’t have to have experience with such well-known brands, but you do need to have A-Player potential. For us, that obviously means having the right skill set, but it also means you'll be able to adhere to our department's Core Values, which are as follows...

  • Always on time
  • Communicate clearly
  • Take initiative
  • Think critically
  • Be accountable
  • Make others better
  • Find solutions
  • Improve everyday
  • HAVE FUN!

If those Core Values resonate, you have good experience in social, and you’re still interested in the opportunity, then it sounds like you could be a good fit. If you feel the same, then click the apply button below to get started. Only completed applications will be accepted. When you get to the section labeled “Final Questions” in the application, start the question labeled "What are your long term career goals?" with “I’m the rockstar Social Media Manager you’re looking for and my long term career goals are…”. That way we’ll know you read the entire thing ;).

If you’re still reading this then it’s obvious that this opportunity is really resonating with you. There’s the chance to have a big say in brand direction, it has a fun, fast-paced startup mentality with corporate stability, and the challenges we face mean it will never be boring.

But there’s more…

The person we choose (and chooses us!) will be working in a collaborative environment. We only go as far as the team goes and collaboration is what makes the machine work. All ideas and opinions are accepted, but the decisions we make come down to the data and the group’s final say. It’s a meritocracy.

There’s also remote work options because we are in digital marketing. After 90-days, and you show you can get work done right and on time, then we can discuss the option of working from home a few days a week.

Want to improve your skills to help advance your career? We have that covered, too. Our team is required to take ongoing digital marketing training each quarter to keep improving themselves, our department, and, ultimately, our company (here’s list of the current courses we’re currently taking or planning to take: https://conversionxl.com/institute/online-courses/).

Lastly, we don’t babysit. We hire A-Players because they take initiative and manage their time and output very well. There are too many big problems to solve, and fun things to create, for our department managers to micromanage the team. We’d choose you because you shouldn't be micromanaged.

Oh, yeah, the pay is based on experience...that’s pretty straightforward.

Still here? Dang. That means we might be a really good fit. If you feel the same, then click the apply button below. Only completed applications will be accepted.

We had hundreds apply for the last position we posted and hired for it quickly. We’re hoping to hire someone very quickly for this position, too, so don’t hesitate.

<<Click the apply button below to get started>>

We hope you're the Rockstar Social Media Manager we've been looking for!

Responsibilities

  • Develop our social messaging and content plan and make sure it’s consistent across all social channels.
  • Develop, implement, and manage our social media strategy.
  • Define most important social media KPIs.
  • Help develop the brand’s social voice.
  • Write engaging copy that fits our brand’s voice.
  • Design assets for social posting.
  • Engage with the audience.
  • Work with copywriters and designers to ensure content is informative and appealing.
  • Collaborate with other Talus department leaders as necessary.
  • Keep up to date on the latest social media best practices and technologies.
  • Use social media marketing tools such as Buffer, Social Sprout, or Hootsuite.
  • Monitor SEO and user engagement and suggest content optimization.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Provide constructive feedback.
  • Optimize our social media marketing automation and lead nurturing processes through email, content, and social channels
  • Establish closed-loop analytics with sales to understand how our social media marketing activity turns into customers, and continually refine our process to convert customers
  • Help manage all projects.
  • Forecast and present to senior management and help achieve greater marketing success.

Key Criteria/Requirements

  • Passionate about data-driven digital marketing.
  • Excellent communicator (written & verbal).
  • Experience conducting target market research, developing ideal customer profiles, and creating/executing a content strategy around those profiles.
  • Experience building/managing a social media calendar that attracts a qualified audience to owned properties.
  • Experience understanding audiences and writing engaging copy for them.
  • Experience designing social assets with tools like Adobe Creative Suite, etc.
  • Experience creating closed-loop analytics systems to track content creation & distribution efforts.
  • Experience forecasting and presenting forecast to senior management.
  • Experience in creating customer marketing systems.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Incredibly organized, detail oriented, and have a project management/systems mindset.
  • See projects through from start to finish and deliver on time.

Benefits

  • Insurance
  • 401k
  • Casual dress environment
  • Additional marketing education & certifications paid for

Company Description

Talus is a technology-driven payment processing company that puts client success above all else. While Talus stays ahead of the technology curve by providing products and services that help merchants run their business more profitably, it's the support and education our clients receive from Talus that separates Talus from the average payment processor. Recently injected with a substantial amount of investment capital, Talus is looking to go head to head with some of the top payment processors in the United States in areas of technology, brand recognition, and marketing. We're looking for the top 1% to help us get there.