Strategic Marketing Director - Agriculture Solutions
Wilbur-Ellis Company - Minneapolis, Minnesota, United States,Work at Wilbur-Ellis Company
Overview
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Overview
Key Personal Attributes Include:Self-motivated and comfortable working independently in ambiguity, with the confidence to reach out to the team when support is needed.Outgoing and willing to engage with fellow employees and sales staff to seek out projects to bring to the team for consideration.Excellent written and verbal communication skills. Ability to communicate effectively and efficiently with internal and external customers, peers, and leadership.Great relationship builder with the proven ability to build, lead, and develop teams and influence without authority. Technical Knowledge:Graphic design and marketing-related software tools (e.g., Illustrator, InDesign, Canva, etc.)CRM systems and customer analytics (e.g., Excel, Power BI, etc.)Digital marketing platforms and analytics, including SEO, social media, online advertising, Google Analytics, etc. Specific Responsibilities and Key Deliverables Include:Partner across the solutions team to design, lead, and execute the Ag Solutions Marketing & Communications Strategy at the top levelProvide detailed guidance and thought leadership on certain key brands’ and/or products’ marketing/launch strategiesImplement a process for internal sales & GTM activation- educate and inform our sales staff to enable more sales and leverage cross-sellingCommunicate the Ag Solutions Marketing plan, brand awareness & product space across the enterpriseCreate clarity around product interdependencies/synergies with the broader Wilbur-Ellis PortfolioManage resources to deliver against the plan, internal, contract, agency, etc.Work with Portfolio Managers, the R&D team, and the Regulatory team to ensure proper content and technical language are always being usedWork with the Wilbur-Ellis Marketing Team & External parties to coordinate the overall company branding and ensure consistency of marketing materials and mediaCreate and manage the marketing budget that drives and supports the Ag Solutions marketing plan Compensation and Benefits:In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $137,500 to $192,000.
Note that salary may vary based on location, skills, and experience. This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, retirement plans, and other benefits.
Drug-free Workplace COMPANY CULTURE
Wilbur-Ellis is a company you can be proud to call your employerWilbur-Ellis markets and distributes agricultural products, animal feed, specialty chemicals, and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific. Wilbur-Ellis is for and about peopleWilbur-Ellis has enjoyed over 100 years of success and growth, all thanks to our people. Our employees are both leaders and team players who thrive on creativity, entrepreneurial spirit, and a dedication to quality work, our customers, and each other.
Wilbur-Ellis invests in the industry’s best workforceWilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment. Job Code:STRAT011200