Retail Media Specialist
Diverse Lynx - Edison, New Jersey, United States, 08818Work at Diverse Lynx
Overview
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Overview
Technical/Functional Skills Must Have:
Expert with performance media channels - search, social and programmatic for North America and EUExpertise with media planning and Ad operations for Commerce Media and retail media networksDeep understanding of retail eco-system related to digital marketing and operationsIn-depth understanding of related martech and adtech. At least 5 years of experience with feed management platform like Google Merchant Center, Facebook Catalogs, GMP and related toolsStrong analytical skills for campaign performance and optimizationFluent with current retail media trends with an eye on market conditions and future directionExperience with managing large scale omni-channel media campaignsExperience in complete media planning and ad operations life cycle activitiesSkilled at communicating with senior stakeholders to manage strategy, planning and operationsProven track record of managing large teams and cross function collaborationNice to haveTechnical knowledge of ad-tech as related to media and marketing operationsExperience with digital data strategy, architecture and solutions including CDP, DCR, customer data architecture, privacy and fraud preventionWorking knowledge of marketing automation, advanced analytics and data modelingKnowledge of retail operations across functions and lines-of-business
Experience Required 5 to 7 YearsRoles & Responsibilities
Collaborate with various internal stakeholders and external vendors by acting as the point of contact within Retail Media MarketingSupport Consumer Business Group with strategic inputs to support opportunity analysis, scoping projects and recommend solutionsWork collaboratively with key stakeholders to develop marketing strategies and tactics to achieve client objectives, goals and KPIs. Support cross-functional teams for channel strategy and operations including:Implementation of plans and briefs for retail media marketing opportunities through various retail media channels, including PPC, Paid Social, Affiliate, SEO, and Email Marketing.Assess, measure and report the performance of all retail marketing campaigns and assess against KPIs and ROI.Identify trends and insights in digital marketing. Test new campaigns and explore new paid and organic channels.