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and CRM

campaigns. Reporting directly to the VP of Marketing, you will

be responsible for

the planning, execution, optimization, and reporting of paid media strategies across platforms like Google Ads and Meta Ads

(Facebook/Instagram

)

. A key part of this role involves ensuring seamless integration and

accurate

tracking

of paid media

into

our marketing automation/CRM platform (e.g., HubSpot) to measure ROI and

optimize

performance based on lead quality and conversion metrics.\nResponsibilities and duties:\nPlan, execute, and

optimize

paid advertising campaigns across digital channels, including Google Ads (Search, Display, Video) and Meta Ads (Facebook, Instagram), to drive customer

lead

acquisition and agent recruitment.\nDesigning, implementing, managing, and

optimizing

automated workflows and processes within HubSpot CRM to nurture leads, segment audiences, improve data quality, align sales and marketing efforts, and

ultimately drive

measurable marketing performance and revenue

growth\nConduct ongoing A/B testing of ad creatives, landing pages, audiences, and

CRM flows

to continuously improve campaign performance.\nDevelop and manage audience targeting strategies based on data analysis and campaign goals.\nImplement and manage tracking mechanisms (e.g., pixels, UTM parameters) to ensure

accurate

data capture from ad platforms into our marketing automation/CRM system (e.g., HubSpot).\nAnalyze campaign performance data within both ad platforms and the CRM, generating regular reports on key metrics (impressions, clicks, conversions, CPA, ROI) and

providing

actionable insights.\nSupport the creation of compelling ad copy

and designs,

work

ing

with creative teams for necessary visual assets.\nCollaborate with marketing and sales teams to align advertising efforts with broader campaign goals and ensure effective lead handoff and nurturing processes.\nStay

up-to-date

with the latest trends and best practices in digital advertising, paid media platforms, and marketing technology integrations.\nManage campaign budgets effectively to maximize ROI and achieve target Cost Per Acquisition (CPA) / Cost Per Lead (CPL).\nRequired qualifications and skills:\n5

+ years of hands-on experience managing performance-focused digital advertising campaigns, specifically with Google Ads and Meta Ads platforms.\n2+ years supporting the development of effective ad copy and designs, including working with creative partners for visuals

.\nBachelor's degree in business marketing, communications, or related fiel

d\nProven

track record

of achieving lead generation, customer acquisition, or agent recruitment goals through paid media.\nA

multi-tasking

leadership approach (not just executional) to

marketing automation/CRM platforms (e.g., HubSpot), including experience with campaign tracking, lead scoring, attribution modeling, and reporting.\nStrong analytical skills with the ability to interpret data from multiple sources (ad platforms, analytics tools, CRM) and translate it into actionable insights.\nExperience with A/B testing methodologies and conversion rate optimization (CRO).\nSolid understanding of tracking pixels, conversion APIs, UTM parameters, and digital advertising attribution models.\nExceptional organizational skills with the ability to manage multiple projects at one time.\nAbility to shift projects and strategies to meet the changing landscape in a fast-paced, dynamic environment.\nSolid

inter

personal communication skills and the ability to build collaborative relationships across various teams.\nCompensation\nWe offer a competitive salary, benefits, and many

perks

. Exact compensation may vary based on skills, and experience, but we want to pay a high salary for this role because we want the best person!\nAbout Everdays\nEverdays is an equal opportunity employer that has team members from all over the world.

We're

united in our quest for meaningful work and a passion to create something of real value.\nLike what

you're

seeing? We

can't

wait to meet you! To see us in action, check out

http://www.everdays.com

#J-18808-Ljbffr\n","publishedAt",["D",1768683600000],"rawLocation","Southfield, Michigan, United States, 48076","shortDescription","Come join Everdays: an emerging e-commerce platform that independent agents use to guide consumers to the perfect life insurance product that they can...","altCompanyName","Everdays","altCompanyLogoAttachment","altCompanyThumbnailAttachment","altCompanyHeadline",{"_346":364,"_15":365,"_366":221,"_77":-5,"_367":-5,"_368":-5,"_369":370,"_371":372},14878,"Allthetopbananas Group","agency","coloredLogo","logoAttachment","hexCode","#000000","headline","Big jobs. Big choice. Big opportunities.","altCompany","displayLogo","https://www.mediabistro.com/public/images/desk-100x50.webp","displayThumbnail",{"_15":359,"_378":370},"color","displayPublishedAt","4 days ago","displayHeadline","Work at Everdays","displayUrl","/jobs/1322648608-digital-performance-marketing-manager","shortTitle","shortLocation","companyName","searchCompanyPath","/jobs?keyword=Everdays","searchLocationPath","/jobs?location=Southfield%2C+Michigan%2C+United+States%2C+48076","searchTitlePath","/jobs?keyword=Digital+Performance+Marketing+Manager","nextPageToken","total",1,"featuredJobs",[],"featuredCompany","categories",[402,403,404,405,406,407],"Creative & Design","Marketing & Communications","Operations & Strategy","Production","Sales & Business Development","Writing & Editing","actionData","errors"]

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Digital Performance Marketing Manager