Marketing - Marketing Manager II
Resource Logistics - New York, New York, us, 10261Work at Resource Logistics
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Overview
, Bros. Discovery is looking for a Social , Manager to join the HBO and Max Brand social , team in a temporary role to cover a parental leave absence. The role will help the social , publishing strategy for HBO and Max audience cluster profiles and priority programming. The ideal candidate will be a seasoned Social , Manager with a track record of optimizing social , publishing in a way that uses data and performance metrics effectively.
Job Responsibilities / Typical Day in the Role
The person in this role will collaborate closely with internal teams (Originals Marketing, Multicultural Marketing, , Relations, Legal, Programming, etc.) and within the Brand Social team to plan and launch campaigns from start to finish. The ideal candidate is an internet native who has a pulse on digital trends and emerging platforms, with an expertise in optimizing content for maximum reach across social channels. Experience managing social strategy for a major , company/DTC streaming service is a plus.• Manage a team of coordinators to effectively and strategically publish content across social platforms, with impeccable attention to detail, grammar, etc.• Oversee content calendars for multiple social profiles across platforms.• Work with the Director and Senior Managers to maintain and evolve publishing strategy across social platforms• Build organic social promotion strategies for priority titles, campaigns, cultural moments and more, specific to target audiences and respective platforms.• Work with the Editorial team and Originals Marketing to develop social , content plans for HBO, Max and audience cluster profiles.• Document social strategies and rollout plans to share with leadership.• Engage with the Max audiences across brand and cluster accounts and identify opportunities for cross-pollination of community management tactics.• Collaborate with social teams within the broader WBD portfolio to align on broader campaigns that span across brands.• Own engagement/growth goals for campaign performance and content reach.• Use insights and data to inform strategies around content mix, post timing, partnership opportunities, talent collabs and more.• Identify creative opportunities to leverage talent to create moments that will excite and engage our fans and subscribers.• Pitch innovative ideas for expanding social promotions across new and emerging platforms.• Review and approve all social assets including video clips, photos, post copy, etc. for accuracy, grammar, tone, etc.
Must Have Skills / Requirements• 2-4 years of experience in social , management for a major brand or public figure• 1-2 years of people management experience.• Proven track record of driving social strategy based on performance insights• Team collaboration - a track record of working closely and smoothly with cross-functional, high-performing teams with different objectives• Demonstration of outstanding creative and editorial judgment• Deep knowledge of social , platforms and the unique differences between each.• Ability to prioritize the support needs for various content and brand initiatives from a range of internal and external stakeholders.• Experience using social , publishing and reporting tools such as Khoros, Hootsuite, Sprinklr, Sprout, ListenFirst, CrowdTangle, Meta Business Manager, etc.• Impeccable communication skills with keen attention to detail.• Ability to thrive in an ever-changing digital environment and flexibility to adapt quickly.• Familiarity with internet trends, lingo and nuances of communicating online.• A love of pop culture, , and WBD networks and shows is a plus!Comments for Suppliers: