Associate Director of Product Marketing-RX/Cardiology
Biolink360 - Boston, New York, United States, 14025Work at Biolink360
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Overview
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.• Support the development of the multi-channel marketing plan to HCPs• Partner with digital marketing team to develop & execute key messaging and branding across stakeholders• Develop and execute medical conference strategy• Lead and manage the content and communication for all Peer-to-Peer programs and Advisory Board meetings (content development, training, analytics)• Lead and manage commercial resources via the PRC/MLR process (communication, submission, edits, and approval)• Serve as the primary lead with the AoR / Marketing Agency to develop brand strategies and execute key tactics that support the continued differentiation in the marketplace• Develop and update sales training and customer presentations• Product launch support, coordination, and communication• Develop relevant and impactful training and resources for sales meetings• Cross-functional collaboration to support key brand strategies• Develop Key Opinion Leaders within echocardiography• Monitor the marketplace and provide insight into competitive dynamics, competing modalities, etc.Qualifications• Minimum requirements include BS/BA degree in Business, Marketing, or related field from an accredited 4-year college or university• 5+ years of product/brand management within the Life Science industry (pharma, biotech, med device), and significant experience with the execution of digital tactics to drive customer demand• Ability to travel up to 30%
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