Sr. Director, Product Marketing - Exposure Management & IT Automa...
CrowdStrike - Kirkland, Washington, United States, 98034Work at CrowdStrike
Overview
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Overview
*Messaging and Positioning: * Develop sharp, bold, and differentiated messaging leveraging customer stories, product capabilities, and market trends.
Team Leadership: Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools.
*Business Growth: * Drive awareness, adoption, and pipeline for Falcon Exposure Management, Falcon for IT, and related products.
*Product Launch: * Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation.
*Content Strategy: * Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more.
*Sales Enablement: * Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place.
*Market and Competitive Intelligence: * Be the expert on target buyers, market trends, and competitive offerings, using this knowledge to drive differentiation and influence planning.
*Strategic Planning: * Engage with cross-functional teams to design, plan, and execute go-to-market strategies that drive measurable results.
*Executive Leadership: * Collaborate with the executive team to develop long-term marketing strategies and product positioning.
*Thought Leadership: * Serve as an evangelist through blogging, social media, and speaking engagements.
What You'll Need:
15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS.
Proven track record in leading teams of Directors, Sr. Managers, and individual contributors.
Deep domain expertise in IT management, endpoint management, security operations, vulnerability management, and risk/compliance products.
Bachelor's degree in business/marketing; MBA from a top-tier program preferred.
Exceptional written communication and presentation skills.
Excellent interperson