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It has come to our notice that Fractal Analytics’ name and logo are being misused by certain unscrupulous persons masquerading as Fractal’s authorized representatives to approach job seekers to part with sensitive personal information and/or money in exchange of promise of lucrative job offers in Fractal. Please exercise caution and verify that the person approaching you is a genuine representative of Fractal Analytics, or an authorized consultant, before you provide any personal details or other non-public information. If in doubt, please write to hiring@fractal.ai to seek clarification or report any abuse. Senior Decision Scientist - Growth Marketing Apply locations: California, New York Time type: Full time Posted on: Posted 21 Days Ago End Date: September 12, 2025 (30+ days left to apply) Job requisition id: SR-33399 It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business. Position Overview : We are seeking a highly analytical and results-driven Growth Marketing Analyst to help drive growth analytics projects for a high impact client. In this role, you will focus on user acquisition, engagement, and retention for B2C apps, analyzing complex datasets to uncover user behavior patterns, identify growth opportunities, and enable data-informed marketing campaigns. The ideal candidate is curious, creative, and passionate about understanding user journeys, working cross-functionally with product, engineering, and marketing teams to fuel exponential growth. Roles and Responsibilities: User Acquisition Analysis: Analyze performance of various user acquisition channels to identify effective strategies. Develop and monitor KPIs such as CPA, LTV, and conversion rates. Conduct A/B testing on landing pages, ad copy, and onboarding flows. Identify and explore new channels to reach target audiences. Engagement and Retention Analysis: Define and analyze key engagement and retention metrics. Understand user cohorts and their journeys to identify patterns for long-term engagement. Collaborate with product team to translate insights into improvements and features. Design experiments to increase engagement and reduce churn. Data Analysis and Insights: Use SQL and visualization tools to explore datasets and generate insights. Build dashboards and reports to track growth metrics. Deep-dive into user segments and features to understand impact on growth. Communicate findings clearly to technical and non-technical audiences. Marketing Campaign Support: Work with marketing to define targeting strategies and measure campaign impact. Provide data-driven recommendations for messaging and segmentation. Analyze marketing initiatives' effectiveness. Technical Skills Required: Proficiency in SQL. Experience with analytics/visualization tools like Google Analytics, Mixpanel, Tableau, etc. Understanding of A/B testing methodologies. Advanced skills in spreadsheets (Google Sheets or Excel). Non-Technical Skills: Analytical mindset and problem-solving skills. Excellent communication skills. Curiosity and eagerness to learn. Teamwork and collaboration skills. Attention to detail. Qualifications: Bachelor's in a quantitative field. 2-4 years in growth marketing, analytics, or similar roles. Proven track record of driving user growth. Pay Range: $120,000 - $175,000 plus discretionary bonus. Benefits: Health, dental, vision, life insurance, disability, 401(k), paid holidays, parental leave, PTO, and more. Fractal is an equal opportunity employer, committed to diversity and inclusion. #J-18808-Ljbffr