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Key Responsibilities:

• Collaborate with a strategist to transform concepts into functional, testable web experiences while communicating technical insights to non-technical stakeholders as needed.

• Manage end-to-end A/B test setups within Optimizely, including build processes, metrics definition, audience targeting, URL configurations, and thorough pre-/post-launch QA.

• Identify opportunities for enhancements in the Client web widget product, propose innovative features, and contribute to ongoing improvements to drive better user experiences.

• Update widget code to deliver targeted experiences using session-based logic (e.g., new vs. returning users, logged-in vs. logged-out states, lapsed customers, and geo-targeting) informed by dataLayer, session storage, or local storage.

Required Qualifications:

• Minimum of 5 years of web development experience.

• Bachelor’s degree in Computer Science, Information Technology, or a related field (or equivalent experience).

• Hands-on experience with the Optimizely platform (or similar A/B testing platforms) and a solid understanding of A/B testing methodologies.

• Excellent problem-solving skills and the ability to work independently and collaboratively.

• Strong communication skills, with the ability to simplify complex technical information for non-technical stakeholders.

Preferred Qualifications:

• Experience with other A/B testing platforms apart from Optimizely.

• Familiarity with web optimization techniques to improve performance and user experience.

• Experience in data-driven decision-making and analyzing test results for continuous improvement.

• Familiarity with version control systems like Git.

• Experience in working with analytics tools such as Google Analytics, Mixpanel, or similar platforms.