The Director, Consumer Marketing Rare Renal Launch Lead is based in Princeton, New Jersey with a hybrid or remote option. Travel is expected up to 30% of the time based on business needs.
Job DescriptionProvide overall strategic direction and performance management for the launch, collaborating closely with executive leadership to optimize strategy and ensure maximum success.Work closely with all strategic and tactical activities, partnering with clinical teams to ensure accurate labeling and effective translation of clinical data into compelling commercial messaging.Align with patient advocacy and patient services/support teams to develop an asset-level plan that drives a unified launch approach across patient-facing functions.Develop a plan to ensure optimal access and affordability through patient support initiatives.Build and lead a team responsible for consumer marketing, overseeing strategy development, promotional planning, and campaign execution to drive brand and sales success.Lead cross-functional teams and strategic partners to ensure cooperation and shared responsibility in launch activities, driving overall business performance.Utilize business analytics and market research to identify key insights and track and manage brand performance, overseeing the development of pre-launch disease education initiatives.
Minimum Qualifications:MBA or relevant graduate/post-graduate degree.10-12 years of commercial experience in the US pharmaceutical industry, with expertise in consumer marketing, new product launches, and market analysis.Experience in rare disease or kidney disease commercialization.Extensive experience in developing and executing marketing strategies and tactics, as well as market research and analysis.
Preferred Knowledge, Skills, and Abilities:Strong leadership skills with exceptional communication, presentation, and business partnering abilities.Demonstrated strategic agility with the ability to analyze complex business issues, adapt to evolving market dynamics, and establish appropriate objectives.Previous experience managing direct reports.Successful track record of launching brands or indications.Experience in highly competitive therapeutic areas.
Our Benefits:Comprehensive medical, dental, vision and prescription drug coverageCompany provided Basic Life, AD&D, Short-term and Long-term Disability insuranceTuition reimbursement401(k) matchPTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits
CompetenciesAccountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business.Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders.Impactful Communication -
Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.Respectful Collaboration -
Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.Empowered Development -
Play an active role in professional development as a business imperative.
Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
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