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Oversees the overall revenues of the entire property.
Develops and executes the property Sales and Marketing plan, and is responsible for directing, coordinating, training, and supervising staff in all Sales, Marketing, Revenue Management, Event Services & Planning, Resort Reservations and Club 1927 related activities to maximize revenue and profits and to improve the hotel's performance in the marketplace.
Lead the development and implementation of both short-term and long-term strategies designed to positively impact all revenue streams, with a focus on Rooms, Events, Food & Beverage, Club 1927 and Spa, as well as Sonoma Golf Club and off property catering venues & Winery Partners to exceed hotel revenue goals and increase market share performance.Create and produce hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with property leaders.Create strategic presentations for ownership and internal constituents to best discuss business decisions, business performance strategic plans and the ROI of initiatives.Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.Work in conjunction with Commercial Leadership and Brand E-Commerce teams to build and establish hotel and Club 1927 B2B marketing, digital marketing, social media, public relations and communications channels. Guide these teams to ensure online hotel content is accurate and effective.Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts, develop strategies for different demand periods, and review and approve retail and Group pricing strategies.Develop and execute departmental expense budget and forecasts.Train and monitor Group, Transient and Events contractual, legal and risk agreement practices.Leverage Sales and Events booking platforms and uphold all company policies and procedures associated with managing these systems.Administer Accelerate, including Goal Setting and the Fairmont Sales Incentive Program.Recruit and retain best in class Sales and Marketing professionals.Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.Liaise with Fairmont Global Sales, regional support and brand teams to maximize the performance of the asset.Build strong relationships with Ownership, Sonoma Golf Club, Sonoma County Tourism, Sonoma Valley Tourism Bureau, Vintners and Growers Associations, other key community groups & associations, influencers and 3rd party travel partners.Exhibit a high level of engagement with customers from all sales segments.Support sales manager travel to feeder markets and key tradeshows.Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on.Develop and maintain detailed and real time knowledge of competitor activity and refine your hotel strategy when appropriate.With Marketing and PR Leadership, oversee the hotel’s activation and promotion activities, leveraging all marketing mediums e.g., print, electronic, direct mail, for all areas of the hotel, with a notable emphasis on Club 1927.Attend RM, Sales, PR, Digital, E-Commerce, Operations and Executive Committee meetings as required.Create an integrated approach with Sales, PR, Digital, E-Commerce, Revenue Management, Club, Spa, Resort Reservations and F&B in order to maximize the profit and positioning of the asset.Assist Sales and Catering in determining the ROI of initiatives and business decisions to further maximize profit.
Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience.Management Experience (type): Director.Four-year college degree preferred.Minimum Years of Leadership Experience in a Full-Service Hotel: 4-star plus.Additional Requirements (i.e., % of travel time, etc.): Ability to travel on short notice and adaptable to schedule changes.Highly professional presentation and communication (oral and written) skills, with the ability to address executive level constituents.Proficiency with standard Microsoft Office and Hotel Sales and Catering Platforms.Ability to perform critical analysis.Must be able to manage people, including giving directions and delegating responsibilities, and be a culture ambassador.Must possess outstanding customer service, organizational, and interpersonal skills as well as excellent attention to detail and the ability to multi-task.Must be entrepreneurial, nimble, creative, resourceful and willing to try new things.Must be able to work variable hours including evenings and weekends when needed.
Annual Salary range $125,400 - $188,200
Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country. As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others.
Visa Requirements: Applicants must be able to provide proof that they are legally able to work in the United States.
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