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We're seeking a data-driven Growth Marketing Analyst to plan, execute, and optimize multi-channel acquisition and retention campaigns across Meta, Google, Amazon/marketplaces, DSPs, paid social, email, and affiliate channels. This role blends analytics, campaign execution, and testing to drive scalable customer acquisition, improve unit economics, and support lifecycle marketing for a fast-growing beauty brand.

Key Responsibilities\nPlan, launch, and optimize paid acquisition campaigns across Meta (Facebook/Instagram), Google Ads (Search, Shopping, Display, YouTube), Amazon Advertising & marketplaces, and programmatic/display channels.\nBuild, analyze, and report on KPI dashboards (CAC, LTV, ROAS, CTR, CPM, conversion rates, AOV, repeat purchase rate) to inform channel allocation and creative/testing priorities.\nDesign and run A/B and multivariate tests across creative, audiences, bidding strategies, landing pages, and funnels; translate test results into actionable recommendations.\nManage day-to-day campaign operations: bid/ budget management, audience segmentation, creative trafficking, and performance monitoring.\nSupport marketplace strategy: product listing optimization, advertising on Amazon/other marketplaces, keyword bidding, and marketplace promotional tactics.\nCollaborate with creative, ecommerce, and product teams to develop on-brand ad creative and landing experiences optimized for conversion.\nImplement and maintain tracking & attribution (UTM strategies, pixel/event instrumentation, server-side tagging, GA4, conversion APIs) to ensure accurate measurement across channels and devices.\nRun cohort and retention analyses to identify opportunities for lifecycle marketing (welcome flows, winback, VIP) and inform email/SMS strategies.\nBuild predictive models and LTV/CAC forecasts to support budget planning and channel investment decisions.\nPrepare regular performance reports and present insights and recommendations to marketing leadership and cross-functional stakeholders.\nStay current on channel best practices, platform updates, and competitive landscape; recommend new channels or tools where appropriate.\nRequired Qualifications

2-4+ years experience in performance marketing or growth roles with hands-on management of Meta and Google Ads and experience with Amazon/marketplaces.\nStrong analytical skills with experience in SQL, Excel (pivot tables, modeling), and familiarity with BI tools (Looker, Tableau, Power BI) or analytics platforms.\nPractical knowledge of tracking and attribution (GA4, Google Tag Manager, Facebook Conversions API, server-side tagging).\nProven experience running A/B tests and using results to scale high-performing tactics.\nComfortable managing budgets, bid strategies, and optimizing to ROAS/CAC/KPI targets.\nExperience with ecommerce platforms (Shopify, Magento) and email/SMS platforms (Klaviyo, Attentive) a plus.\nExcellent communication skills and ability to present data-driven recommendations to cross-functional teams.\nGrowth mindset, high attention to detail, and ability to work in a fast-paced, iterative environment.\nPreferred Qualifications

Experience at a DTC/CPG beauty brand or similar consumer product company.\nFamiliarity with programmatic DSPs, affiliate networks, or influencer marketing measurement.\nExperience with Python or R for analytics/modeling.\nExperience owning full-funnel marketing measurement and LTV modeling.

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