Leads consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationships.· Develops monthly brand marketing strategies and monitors the performance of those strategies to make necessary updates and improvements.· Manages and maintains program specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.· Manages the forecast and revenue delivery for the business’s product through monitoring performance and availing transparent monthly reporting to the Raymarine VP Marketing and VP Raymarine America on the performance of brand marketing program initiatives, their progress, and results· Keeping up with and understanding industry best practices and emerging strategies that will keep the brand marketing up to date and ensure the business a competitive edge in brand awareness, consumer acquisition, and retention.· Other ad hoc dutiesRequirements:· Minimum of 10 years of working experience developing creative and innovative B2C marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages. Some B2B experience a distinct advantage.· Experience in demand generation marketing tactics and strategies in addition to having vast experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, and so forth·
Must have vast proven and successful experience managing a marketing team from the conceptualization of a strategy to its close.·
Proven and successful relationship building skills, having an ability to leverage partnerships across the business as well as externally.·
Must have the ability to enable data-driven decisions and show a deep comfort working with ROI and metric-driven models.·
Must have proficiency in CRM systems, databases, and marketing automation.·
Must possess superior communication skills and must be display comfort interacting with senior executives and external business partners· A passion for boating and recreational activities beneficial but not a pre-requisite.Applicants must be either a U.S. citizen, U.S. national, legal permanent resident, asylee, refugee or must be eligible to apply for and obtain the appropriate export control license from the U.S. Departments of State or Commerce.Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.Teledyne is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other characteristic or non-merit based factor made unlawful by federal, state, or local laws.