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Spotted around the media universe

Kraft Foods Sides with PR: 'It's Not You, Ad Agencies. It's Us.' - Posted November 13, 2014
Late last week, Kraft Foods announced it was parting ways with many of its advertising agenc... [FishbowlDC]

Social Media Advertising Still On the Rise, Despite What We Think - Posted July 1, 2014
Questions: does social media advertising work? Not so much! Will growth in digital spending slow down while traditional media recovers from a couple of years spent in th... [GalleyCat]

Why the Public Is Cynical About 'Green' Products - Posted September 24, 2012
Public relations professionals face no greater adversary than cynicism. Public disappointment, apathy or even anger are tough, but cynicism is a killer--it's the main reason brands that falsely claim to be "eco-friendly" may never regain the public's trust. Various products have made "green",... [FishbowlDC]

What Others Are Saying About Facebook's News Feed Ad Testing - Posted August 16, 2012
Facebook's announcement that the site is testing ads that will go beyond pages' fan bases set off a flurry of reaction across the ... [AllFacebook]

Companies Are Asking Facebook Fans For Ideas - Posted July 16, 2012
Want to tell a company its product would be great if it just did one little thing differently? ... [AllFacebook]

Report: Facebook Marketers More Concerned With Promoting The Brand Than Racking Up Likes - Posted July 9, 2012
While several businesses that market on Facebook tend to become overly concerned with the number of likes their page has, Adverti... [AllFacebook]

Nissan Revs Up Facebook Marketing - Posted June 25, 2012
After General Motors pulled its Facebook advertising, other car makers have said they re... [AllFacebook]

Looking at PR Bloggers Who Have Bigger Audiences Than The Media They Pitch - Posted October 7, 2009
Former Financial Times reporter and current Silicon Valley Watcher blogger Tom Foremski asks an interesting question: What happens when PR people have more traffic than the reporters they're pitching? He cites some of the big PR bloggers and since PR is more comfortable with self promotion, these folks often have... [FishbowlDC]

Media Revenue: Cable Dominates Growth, Newspapers at Bottom - Posted October 5, 2009
Advertising Age today released its Media 100 revenue report for the top 100 media companies. Here's one of the more shocking stats: "11 of last year's Media 100 firms have plunged into bankruptcy reorganization..." Also, last year's revenue growth is the "lowest since 1991," and this year is on trac... [FishbowlDC]