Fergus McCall

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Sightings (20)

Spotted around the media universe

BBH Takes 'The Next Step' for Johnnie Walker - Posted 1 day, 17 hours ago
While everyone is still looking back at the year in retrospect, BBH looks ahead to 2015 in "The Next Step" for Johnnie Walker. The 60-second spot is notable for its unusual visual style, accomplished by filming in one continuous take on a moving set that took around three weeks to complete. Once... [AgencySpy]

Droga5, Nas Take 'The Ride' for Hennessy - Posted December 4, 2014
Droga5 enlisted New York rapper Nas in its latest spot for Hennessy, entitled "The Ride.." Nas' association with the brand dates back to his classic 1994 debut Illmatic, where the brand is mentioned on the very first track. He... [AgencySpy]

The Martin Agency Asks Salt-N-Pepa to Spice Up Geico - Posted November 26, 2014
The Martin Agency makes sacreligious use of Salt-N-Pepa's iconic 90s hit "Push It" -- as well as the group itself -- in its latest spot for Geico. The 30-second ad opens on a man trying to pull open a door that says "Push" on it. Soon Salt-N-Pepa show up behind him and... [AgencySpy]

Droga5 Swarms Taylor Swift with Kittens for Diet Coke - Posted October 15, 2014
Earlier this month, Droga5 released the spot "Car Wash" as part of its "Get A Taste" campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of ... [AgencySpy]

Barton F. Graf 9000 Presents 'Dead Mouse Theatre' for Tomcat - Posted October 14, 2014
Barton F. Graf 9000 delivers one of the stranger campaigns you're likely to see this week, with "Dead Mouse Theatre" for Tomcat mousetraps. In the campaign, Barton F. Graf 9000 dreams up a solution for all the dead mice left in the wake of Tomcat, repurposing the corpses as puppets for theatrical... [AgencySpy]

Droga5 Takes Diet Coke to the Car Wash - Posted October 3, 2014
Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash. A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed scene unfolds in front of her eyes. Dancers in... [AgencySpy]

Diet Coke Moves Up a Class with Droga5 - Posted September 22, 2014
Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it's all about the flavor, see... ... [AgencySpy]

Gisele B ndchen Stars in Droga5's Latest for Under Armour - Posted September 4, 2014
When Under Armour signed Brazilian supermodel Gisele B ndchen for an advertising contract, she received quite a bit of criticism over social channels. In the latest from Droga5's "I Will What I Want" campaign, quotes from these social media critics are shown in the background (along with some support) as ... [TVNewser]

Gisele B ndchen Stars in Droga5's Latest for Under Armour - Posted September 4, 2014
When Under Armour signed Brazilian supermodel Gisele B ndchen for an advertising contract, she received quite a bit of criticism over social channels. In the latest from Droga5's "I Will What I Want" campaign, quotes from these social media critics are shown in the background (along with some support) as ... [AgencySpy]

W+K Taps Neymar for Nike - Posted August 19, 2014
With the world's biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand's Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled "Mirrors," likens Neymar's speed and agility to playing with a field full of mirrors. As... [AgencySpy]

W+K NY Finds 'Different Ways In' for ESPN - Posted August 11, 2014
W+K New York has a new campaign for ESPN, promoting the network's coverage of college football and stoking fans' excitement for the first year of the college football playoffs. The campaign, entitled "Who's In?" will run from the start of the season until a National Champion is crowned in January. "Different Ways... [AgencySpy]

Droga5 Inspires for Under Armour - Posted July 31, 2014
Droga5 takes Under Armour in a different direction with a new campaign called "I Will What I Want" aimed at women, starring Misty Copeland, a soloist with the American Ballet Theatre. The spot opens with a young girl reading a rejection letter from a ballet academy over a sparse piano track as... [AgencySpy]

Figliulo & Partners Rolls Out More 'Framily' for Sprint - Posted July 29, 2014
Figliulo & Partners continues their slightly absurd "Framily" campaign for Sprint. The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they're back with two additions to the Frobinsons' story. In "Count On It" (featured abov... [AgencySpy]

The Martin Agency Brings Back Jordan for Hanes - Posted July 17, 2014
Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency. The 30-second spot is Jordan's first appearance in a ... [AgencySpy]

W+K's New 'This is Sportscenter' Ad Showcases Big Game Mascot Rivalry - Posted January 28, 2014
More from W+K, as W+K New York have unveiled their latest "This is Sportscenter" offering. The 30 second spot, "Long Week," celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos' mascot Miles and Seattle Seahawks' mascot Blitz. Set in an elevator on ESPN's Bristol... [AgencySpy]

What Exactly is Ogilvy's 'Project Sunlight' for Unilever? - Posted November 20, 2013
Unilever, the international conglomerate producing over 400 products, hasn't always had a sterling environmental and social record. In 2007, Greenpeace targeted the corporation for the deforestation of Indonesian rainforests linked to its sources of palm oil. The UN Environmental Programme call... [AgencySpy]

Pillsbury Doughboy Giggles for Geico - Posted March 27, 2013
... [AgencySpy]

Optimum Gets a New Logo But is Still Not in Logo Business - Posted September 7, 2012
From Mother NY comes a new re-branding campaign for Optimum, an Internet, phone and television company owned by cable giant Cablevision. Though most of us Midwesterners are pretty unfamiliar with the brand, Optimum predominantly serves markets on the East Coast (including Connecticut, New York and New Jersey) and out west (including... [AgencySpy]

McCann Produces Launch Spot for Verizon Small Business - Posted April 12, 2011
Talk about a weird arrangement. Sources tell us that even though Verizon Wireless basically shifted most of its account over to McGarryBowen last year including small business, the telecom giant was still interested in seeing what its former agency, McCann NY, was capable of producing for the aforementioned category. The end... [MediaJobsDaily]

D-Wade Again Mimics Bond in Latest 'Dominate' Nike Effort - Posted December 27, 2010
... [MediaJobsDaily]

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