Ogilvy

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So What Do You Do, Ken Roman, Ogilvy Biographer?
After 26 years working with ad industry game-changer David Ogilvy, this ex-CEO proffers his insight to aspiring creatives and struggling agencies.

Sightings (53)

Spotted around the media universe

Ogilvy, MSLGroup and More Make HRC's 'Most LGBT-Inclusive' List - Posted November 19, 2014
Human Rights Campaign, the civil rights organization perhaps best known for championing same-sex marriage and making the equality symbol go viral, released its report naming the "Most LGBT-Inclusive Plac... [PRNewser]

Ogilvy New York Gets Romantic in First Tiffany's Spot - Posted November 13, 2014
Way back in February we learned that Ogilvy had signed the iconic (and for once we think that word is justified) retailer Tiffany's. The news told us that the agency's New York and Paris offices would serve as the company's creative hubs, and today Ogilvy New York launched its first work for... [AgencySpy]

Spin the Agencies of Record - Posted October 31, 2014
Brand USA stuck with Ogilvy as its AOR after... [AgencySpy]

Roll Call: ABC News, FleishmanHillard, MWW, and More - Posted October 20, 2014
ABC News SVP/chief spokesman Jeffrey Schneider announced that he will be leaving the network to launch his own PR firm, Schneider Global Strategy. Our sister site TVNewser noted that Schneider will remain at ABC through the upcoming midterm elections and that ABC News and Disney/ABC TV will be the first clients... [AgencySpy]

Diet Coke Moves Up a Class with Droga5 - Posted September 22, 2014
Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it's all about the flavor, see... ... [AgencySpy]

Ogilvy Gets Employees into the NASCAR Spirit - Posted September 16, 2014
NASCAR signed Ogilvy as its creative AOR back in Summer 2012 in an attempt to expand the league's appeal and win younger fans. ... [AgencySpy]

We Hear: Nationwide Shopping Around - Posted September 10, 2014
Here's an end-of-the-day tip: Nationwide might be in the mood to go shopping. While our tipster was characteristically vague in claiming that the company is requesting new pitches, the idea that Nationwide wants to shuffle its agency roster a bit does make sense: you'll recall t... [MediaJobsDaily]

We Hear: Nationwide Shopping Around - Posted September 10, 2014
Here's an end-of-the-day tip: Nationwide might be in the mood to go shopping. While our tipster was characteristically vague in claiming that the company is requesting new pitches, the idea that Nationwide wants to shuffle its agency roster a bit does make sense: you'll recall t... [AgencySpy]

Ogilvy Celebrates Coke Zero, Wins Kimberly-Clark Baby - Posted September 10, 2014
This morning we have an update and some breaking news regarding Ogilvy: the agency made its Coke Zero win official and won new business from client Kimberly-Clark. On the Coke front, a source tells us that an internal memo regarding ... [AgencySpy]

Ogilvy Survey: Social and Earned Media Are Inseparable - Posted July 28, 2014
This week, another new survey attempts to answer the question at the heart of the public relations discipline in our digital era: how has social media changed the behavior of journalists and the PR teams that interact with them every day? The survey, ... [PRNewser]

Thursday Odds and Ends - Posted July 17, 2014
-Y&R Puerto Rico set up a vending machine to give customers toothpaste each time they bought candy in this Colgate spot. -Minnesota's Fallon was named social AOR for Cargill's Truvia brand of artificial sweeteners, beating out six other agencies. (The bran... [MediaJobsDaily]

Thursday Odds and Ends - Posted July 17, 2014
-Y&R Puerto Rico set up a vending machine to give customers toothpaste each time they bought candy in this Colgate spot. -Minnesota's Fallon was named social AOR for Cargill's Truvia brand of artificial sweeteners, beating out six other agencies. (The bran... [AgencySpy]

Tiffany & Co. Wants Your Agency's Media Pitch - Posted July 9, 2014
Holly Golightly's favorite brand is looking for a few good agencies to pitch it: retailer Tiffany's officially began its global med... [AgencySpy]

Spin the Agencies of Record - Posted July 3, 2014
Microsoft Australia has chosen Ogilvy as its PR AOR. This announcement comes just after Og... [PRNewser]

Ogilvy Cannes Study: Behold the Power of Word of Mouth - Posted June 19, 2014
Can you hear my brand now? A new study by Ogilvy, Google and ... [AgencySpy]

Ogilvy Cannes Study: Behold the Power of Word of Mouth - Posted June 19, 2014
Can you hear my brand now? A new study by Ogilvy, Google and ... [PRNewser]

Ogilvy Wins Nationwide As 'On Your Side' Turns 50 - Posted June 13, 2014
Nationwide is back on Ogilvy's side, signing the agency's New York office as creative AOR for its coming campaign. This move comes as the brand's defining tagline, itself an Ogilvy & Mather... [AgencySpy]

Brilliant Volkswagen PSA Proves to Theater Full of People Why Texting and Driving Kills - Posted June 11, 2014
Think you're the exception to the rule and you can just check one text really quickly while driving and not miss a beat or put lives at risk? A few people in this Hong Kong movie theater probably thought so, too -- that is, until this happened: Mobile use is now the... [PRNewser]

Australian Creatives Poke Fun at Your Least Favorite Agency Trends - Posted June 6, 2014
Want to watch a few top creatives at Australian agencies have some straight-faced fun at the expense of current industry trends? Sure you do. Yes, the video is a little long--but it does manage to allow CCOs and ECDs from Ogilvy, BBDO, JWT, etc. to get some camera tim... [AgencySpy]

Brand Union Names John Shaw to 'Worldwide Head of Strategy and Planning' Position - Posted May 21, 2014
WPP's Brand Union has created a new position for agency vet/former Team Red CSO Jo... [AgencySpy]

E*Trade's Media Goes to WPP Without a Review - Posted May 8, 2014
Looks like we have a pattern here: E*Trade has moved its media from Spark Communications to WPP...without completing a traditional review. Before the change, ... [MediaJobsDaily]

E*Trade's Media Goes to WPP Without a Review - Posted May 8, 2014
Looks like we have a pattern here: E*Trade has moved its media from Spark Communications to WPP...without completing a traditional review. Before the change, ... [AgencySpy]

Spin the Agencies of Record - Posted May 1, 2014
Ogilvy's western division will handle PR duties for Energy Upgrade California, a self-described "energy management... [PRNewser]

Geometry Global Appoints New North American CEO - Posted April 29, 2014
Our tipsters were ahead of the press release today. WPP's New York-based "world's largest activation network" Geometry Global--which ... [MediaJobsDaily]

Geometry Global Appoints New North American CEO - Posted April 29, 2014
Our tipsters were ahead of the press release today. WPP's New York-based "world's largest activation network" Geometry Global--which ... [AgencySpy]

Unilever Is Cool with People Mocking Latest Dove 'Real Beauty' Campaign - Posted April 25, 2014
Every brand wants to start a conversation, right? Unilever's Dove has unquestionably scored one of the biggest media wins in recent years with its extended "Real Beauty" campaign by Ogilvy. The latest spot, titled "Patches", went viral faster than any of its predecessors. In an interview earlier this month, a branding expert... [PRNewser]

Executive Director Jason Clement Leaving TBWA - Posted April 24, 2014
While we can't offer any more details, we can confirm that Jason Clement will be leaving his role as executive director at TBWA\Chiat\Day and ... [AgencySpy]

Industry Responds to Financial Times 'PR Is a Waste of Money' Piece - Posted April 11, 2014
The week's most-discussed article was this one, by Emma Jacobs of Financial Times, which imagines a corporate world free from the "blan... [PRNewser]

Roll Call: Lippincott, Ogilvy, Slice Communications and More - Posted March 19, 2014
Lippincott announced the promotions of both Fabian Diaz and Allen Gove, to the position of senior partner. As senior partner in Lippincott's Experience Innovation practice, Diaz will continue to design breakthrough experiences, innovations and branded environments. Over his 14-year career at Lippincott, his expertise in developing design strategy and frameworks has... [PRNewser]

Roll Call: MWW, Peppercomm, Ogilvy and More - Posted February 7, 2014
MWW announced that Katie Myles has joined the firm's Chicago office as vice president, consumer lifestyle marketing. Myles brings more than a decade of experience in integrated marketing communications and Millennial and family marketing, as well as experience working with wellness programs and major partnerships. In her new role at MWW,... [PRNewser]

Roll Call: Ogilvy, Telemundo Media and M Booth - Posted January 24, 2014
Ogilvy Public Relations announced that Rachel Caggiano, senior vice president of Social@Ogilvy has been promoted to executive vice president, North America head of content, effective immediately. Caggiano is a founding member of the award-winning Social@Ogilvy offering and seven-year veteran of the agency. In her new role, Caggiano will direct the expansion... [PRNewser]

Industry Vets Launch Clear Agency - Posted January 17, 2014
Andrew Graham is a PR vet who most recently worked with Greentarget as a senior associate and consultant; he's also written ... [PRNewser]

Spin the Agencies of Record - Posted January 9, 2014
Minneapolis-based Haberman will be AOR for Charity Aware, a "service initiative dedicated to inspiring youth to give back". Haberman ... [PRNewser]

Meet PR's Diversity Problem - Posted November 18, 2013
First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives). According to major organizations on bot... [PRNewser]

Hey, Ladies: Now You Really Can Make 'The Girls' Talk...or Tweet - Posted November 5, 2013
In the classic American date movie Die Hard, Bruce Willis opined that "technology stopped with frozen pizza." After seeing t... [PRNewser]

The Future of Content: Takeaways from the Council of PR Firms 'Content Frenzy' Event - Posted October 29, 2013
Content is the future of public relations--but do we really want to enter such a "shitty business?" Content is the best way to reach the audiences our clients value most--but we can't follow the media industry "over the cliff" Our core competencies are in storytelling and ear... [PRNewser]

Enroll in the 'Public Relations Intensive' Workshop and Get a FREE Webcast - Posted September 9, 2013
Want to master the PR game with an intensive four-week course sponsored by Mediabistro? From today until Thursday, September 12th at noon, you can enroll in ... [PRNewser]

Founder of Ogilvy's 'Espresso' Unit Discusses PR Challenges for Startups - Posted August 22, 2013
This week Ogilvy won headlines by announcing the creation of Espresso, a "service offering" designed to cater exclusively to the startup set. We were interested in learning more about the techies who create some of our favorite apps and other digital toys, so yesterday we spoke to ... [PRNewser]

Branding Win: Monistat Isn't Afraid to Talk About Yeast Infections - Posted March 6, 2013
When watching ads for "intimate" and "sanitary" products, you may notice a trend: while it's perfectly OK to discuss erectile dysfunction and other problems exclusive to the male gender, distinctly feminine problems like menstruation, breast exams or the dreaded yeast infection don't get a lot of attention. Ad and media execs... [PRNewser]

Adventures in Marketing: Fanta Releases 'Tastable' Print Ad - Posted February 28, 2013
Today in This Sounds Kind of Gross news: words on paper are somehow still around! This week sugary drinkmaker Fanta wants to turn its latest product launch campaign into something of a PR stunt with a new twist on that classic branding tool. The company and its agency, Dubai's OgilvyOne, claim... [PRNewser]

Cubes: VIP Tour of Ogilvy Public Relations - Posted February 13, 2013
Ogilvy Public Relations graciously opened its doors to the MediabistroTV crew, allowing the team a glimpse inside a world most TV broadcasters see only through press releases, phone calls or press kits filled with swag. Kimberly Ryan play... [TVNewser]

Cubes: VIP Tour of Ogilvy Public Relations - Posted February 13, 2013
Ogilvy Public Relations graciously opened its doors to the MediabistroTV crew, letting the team run wild through the red and white themed former chocolate factory that's been renovated to house all of the Ogilvy properties. Kimberly Ryan ... [TVSpy]

Can PR Firms Help 'Sell' Obamacare? - Posted October 2, 2012
A recent story in The New York Times detailed the state of California's efforts to lead the nation in implementing 2010's Affordable Care Act (b... [AgencySpy]

Peters Moves from Edelman to Ogilvy - Posted September 6, 2012
In a surprise get, Ogilvy PR announced today that Susan Peters has joined the agency's Chicago office as executive vice president of consume... [PRNewser]

Report: Ketchum, Edelman Among Most Effective Global PR Agencies On Facebook - Posted July 26, 2012
The global public relations powerhouses of Edelman and ... [AllFacebook]

Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary. The climate in the... [AgencySpy]

Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary. The climate in the... [PRNewser]

PostRank Analyzes Sharing of Content from Large Agencies - Posted March 24, 2011
PostRank, an Ontario, Canada-based company that measures and monitors social Web data, has taken a closer look at how much content from large PR firms was shared across Delicious, Twitter, Facebook, comments, and trackbacks during the month of February. Overall, ... [PRNewser]

NYC SeedStart Media 2011 to Provide Mentoring, Funding for Media Startups - Posted March 22, 2011
A new opportunity has ju... [morningmedianewsfeed]

NYC SeedStart Media 2011 to Provide Mentoring, Funding for Media Startups - Posted March 22, 2011
A new opportunity has ju... [FishbowlNY]

United Service Organizations (USO) Names Ogilvy PR Agency of Record - Posted December 16, 2009
First on PRNewser: Ogilvy PR's Washington D.C. office has been awarded a contract for both Agency of Record for the United Service Organizations (USO) as well as a development of a "Signature Campaign," the agency told PRNewser today. The USO will work with Ogilvy to "create a national public Signature Campaign to... [PRNewser]

Ogilvy PR Adds Two VPs in New York - Posted November 24, 2009
It's been a busy week on the new hire front for Ogilvy PR. This past Friday, the agency added to digital strategists to its Digital 360° division. Today the agency announced two new VP hires in its New York office. Pamela Chait joins as Vice President of Healthcare and ... [PRNewser]

Ogilvy's John Bell: FDA Social Media Guidelines Will "Basically Follow Same Process" As FTC Blogging Guidelines - Posted November 13, 2009
John Bell, President of the Board of Word of Mouth Marketing Association and Managing Director, Ogilvy Public Relations Worldwide, was one of the last presenters today at the FDA's ... [PRNewser]

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