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Ogilvy

Revolving Door (20)

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So What Do You Do, Ken Roman, Ogilvy Biographer?
After 26 years working with ad industry game-changer David Ogilvy, this ex-CEO proffers his insight to aspiring creatives and struggling agencies.

Sightings (15)

Spotted around the media universe

Branding Win: Monistat Isn't Afraid to Talk About Yeast Infections - Posted March 6, 2013
When watching ads for "intimate" and "sanitary" products, you may notice a trend: while it's perfectly OK to discuss erectile dysfunction and other problems exclusive to the male gender, distinctly feminine problems like menstruation, breast exams or the dreaded yeast infection don't get a lot of attention. Ad and media execs... [PRNewser]

Adventures in Marketing: Fanta Releases 'Tastable' Print Ad - Posted February 28, 2013
Today in This Sounds Kind of Gross news: words on paper are somehow still around! This week sugary drinkmaker Fanta wants to turn its latest product launch campaign into something of a PR stunt with a new twist on that classic branding tool. The company and its agency, Dubai's OgilvyOne, claim... [PRNewser]

Cubes: VIP Tour of Ogilvy Public Relations - Posted February 13, 2013
Ogilvy Public Relations graciously opened its doors to the MediabistroTV crew, allowing the team a glimpse inside a world most TV broadcasters see only through press releases, phone calls or press kits filled with swag. Kimberly Ryan play... [TVNewser]

Cubes: VIP Tour of Ogilvy Public Relations - Posted February 13, 2013
Ogilvy Public Relations graciously opened its doors to the MediabistroTV crew, letting the team run wild through the red and white themed former chocolate factory that's been renovated to house all of the Ogilvy properties. Kimberly Ryan ... [TVSpy]

Can PR Firms Help 'Sell' Obamacare? - Posted October 2, 2012
A recent story in The New York Times detailed the state of California's efforts to lead the nation in implementing 2010's Affordable Care Act (b... [AgencySpy]

Peters Moves from Edelman to Ogilvy - Posted September 6, 2012
In a surprise get, Ogilvy PR announced today that Susan Peters has joined the agency's Chicago office as executive vice president of consume... [PRNewser]

Report: Ketchum, Edelman Among Most Effective Global PR Agencies On Facebook - Posted July 26, 2012
The global public relations powerhouses of Edelman and ... [AllFacebook]

Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary. The climate in the... [AgencySpy]

Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary. The climate in the... [PRNewser]

PostRank Analyzes Sharing of Content from Large Agencies - Posted March 24, 2011
PostRank, an Ontario, Canada-based company that measures and monitors social Web data, has taken a closer look at how much content from large PR firms was shared across Delicious, Twitter, Facebook, comments, and trackbacks during the month of February. Overall, ... [PRNewser]

NYC SeedStart Media 2011 to Provide Mentoring, Funding for Media Startups - Posted March 22, 2011
A new opportunity has ju... [Fishbowl NY]

NYC SeedStart Media 2011 to Provide Mentoring, Funding for Media Startups - Posted March 22, 2011
A new opportunity has ju... [FishbowlNY]

United Service Organizations (USO) Names Ogilvy PR Agency of Record - Posted December 16, 2009
First on PRNewser: Ogilvy PR's Washington D.C. office has been awarded a contract for both Agency of Record for the United Service Organizations (USO) as well as a development of a "Signature Campaign," the agency told PRNewser today. The USO will work with Ogilvy to "create a national public Signature Campaign to... [PRNewser]

Ogilvy PR Adds Two VPs in New York - Posted November 24, 2009
It's been a busy week on the new hire front for Ogilvy PR. This past Friday, the agency added to digital strategists to its Digital 360° division. Today the agency announced two new VP hires in its New York office. Pamela Chait joins as Vice President of Healthcare and ... [PRNewser]

Ogilvy's John Bell: FDA Social Media Guidelines Will "Basically Follow Same Process" As FTC Blogging Guidelines - Posted November 13, 2009
John Bell, President of the Board of Word of Mouth Marketing Association and Managing Director, Ogilvy Public Relations Worldwide, was one of the last presenters today at the FDA's ... [PRNewser]

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