Scott Vitrone

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Revolving Door Newsletter: 04.08.14
Barbara Walters Sets Retirement Date; Changes at WSJ

Sightings (28)

Spotted around the media universe

Barton F. Graf 9000 Presents 'Dead Mouse Theatre' for Tomcat - Posted October 14, 2014
Barton F. Graf 9000 delivers one of the stranger campaigns you're likely to see this week, with "Dead Mouse Theatre" for Tomcat mousetraps. In the campaign, Barton F. Graf 9000 dreams up a solution for all the dead mice left in the wake of Tomcat, repurposing the corpses as puppets for theatrical... [AgencySpy]

Barton F. Graf 9000's New 'Clash of Clans' Spots Are Already Viral - Posted August 29, 2014
Barton F. Graf 9000 has two new spots for Supercell's massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday. While last year's spot from the agency took a broader approach, this year Barton F. Graf... [AgencySpy]

W+K NY Names David Kolbusz ECD - Posted April 7, 2014
W+K New York has just hired David Kolbusz as executive creative director, AdAge reports. Kolbusz joins W+K from BBH London, where he ser... [AgencySpy]

W+K NY Navigates SportsCenter Office with Bubba Watson - Posted April 4, 2014
In anticipation of the impending Master's Tournament, W+K New York has launched two new spots in their long-running "This Is SportsCenter" series, starring 2012 Master's champion Bubba Watson. In the first spot, Watson, whose "miracle" shot to get out of a difficult lie helped him win the Master's, finds him... [AgencySpy]

Delta's '80's In-Flight Safety Video' Crams as Much Decade's Worth of Nostalgia Into 5 Minutes - Posted January 28, 2014
We're not sure who's behind it, but "Delta's 80's In-Flight Safety Video" manages to turn the normally insufferable flight safety video into something totally rad (Update: It is W+K NY, credits after jump). The 5:22 video should send a welcome wave of nostalgia over children of the 80s (I don't really... [AgencySpy]

Equinox Takes Responsibility for Your Post-Workout Misdemeanors - Posted January 2, 2014
If a Levi's ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this "Equinox Made Me Do It" campaign by W+K New York would be the result. Equinox's sensual shenanigans - mainly, turning gym memberships into sex - has... [AgencySpy]

Equinox Takes Responsibility for Your Post-Workout Misdemeanors - Posted January 2, 2014
If a Levi's ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this "Equinox Made Me Do It" campaign by W+K New York would be the result. Equinox's sensual shenanigans - mainly, turning gym memberships into sex - has... [MediaJobsDaily]

Call Kevin Love for Some One-on-One in Latest ESPN RV Ad - Posted November 15, 2013
We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York. With Breen's ste... [AgencySpy]

W+K New York, ESPN Pull Back the Curtain in 'The 10 Club' - Posted November 14, 2013
W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter's famed nightly Top 10 plays ... [AgencySpy]

Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks - Posted November 7, 2013
We've covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including the one above dubbed "Notebook," we have yet another healthy dose of awkward humor from t... [AgencySpy]

Vitrone, Reichenthal Leaving W+K NY - Posted November 6, 2013
Wieden + Kennedy has confirmed that Scott Vitrone and Ian Reichenthal, the longtime creative partners who've spent nearly the last three years as co-e... [AgencySpy]

ESPN, W+K Go Back to Roots in Latest 'This Is SportsCenter' Installment - Posted October 21, 2013
After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the "This Is SportsCenter" series so popular, employing humorous situations in the network's Bristol HQ. The spot, "Double Double," stars Minnesota T... [AgencySpy]

W+K, Heineken's 'Departure Roulette' Ends in Wasted Sandwich (Among Other Things) - Posted September 24, 2013
W+K and Heineken's initial "social experiment" (sorry guys, no, this is a marketing campaign) "Departure Roulette" set about to send travelers at JFK Airport on a free trip to a new destination -- one that they didn't know of in advance. Operating under the assumption that "Heineken consumers are especially open to... [AgencySpy]

New W+K NY 'DaDaDa' Spot Combines New with Familiar for 'SportsCenter' - Posted September 23, 2013
ESPN's latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark "da da da" (you'll know it when you hear it) spoken by a wide range of athletes (such as Maria Sharapova, Bubba Watson,... [AgencySpy]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [AgencySpy]

W+K NY, SoCo Do Barbershop Karate - Posted August 20, 2013
It takes a comfortable man to perform karate in a barber's robe and tinfoil, not to mention skintight jeans and snakeskin boots. Meet the face of Southern Comfort, a moustachioed man we've met once before in "Shampoo," one of the previous spots in W+K's SoCo "Whatever's Comfortable" campaign. ... [AgencySpy]

ESPN Analyst John Clayton Appears with Ponytail, Slayer Shirt for 'SportsCenter' - Posted September 6, 2012
Though one of the most consistently hilarious campaigns in the history of television advertising, it's been a while since we've seen a "This is SportsCenter" spot really knock it out of the park. That is, until today. ESPN and W+K NY fulfill the fantasies and daydreams of fans nationwide with this spot,... [AgencySpy]

And Finally, Your ADC Advertising/Integrated Juries - Posted January 23, 2012
We promise to keep this short, but since you were all clamoring for it, we might as well give you the rundown of the Advertising and Integrated juries for the 91st Annual ADC Awards. You have already... [AgencySpy]

ESPN Honors Idiotic Sports Betting - Posted January 5, 2012
It's been a while since we've seen a great ESPN spot from W+K, hasn't it? Don... [AgencySpy]

Heineken Indicates When Handlebar Moustaches are Appropriate - Posted July 18, 2011
"The Handlebar Moustache" is Heineken's and W+K NY's sequel to "... [AgencySpy]

Y&R New York Welcomes New CCO - Posted April 21, 2011
Now that the Ian Reichenthal/Scott Vitrone era is over, Y&R New York... [AgencySpy]

Gerry Graf Lures Old Spice Creative Away from W+K - Posted April 5, 2011
Gerry Graf's New York-based start-up, Barton F. Graf9000, LLC, which the former Saatchi & Saatchi CCO launched last fall, has f... [MediaJobsDaily]

MTV, Y&R Team Up to Raise Awareness About Human Trafficking - Posted February 15, 2011
... [MediaJobsDaily]

MTV, Y&R Team Up to Raise Awareness About Human Trafficking - Posted February 15, 2011
... [AgencySpy]

Vitrone, Reichenthal Out at Y&R - Posted February 11, 2011
After nearly three years spent as day-to-day creative leaders at Y&R New York, the duo of Scott Vitrone and ... [MediaJobsDaily]

LG Wreaks Havoc in Toyland - Posted December 3, 2010
... [AgencySpy]

Y&R Fights Arizona Racial Profiling with Some of Their Own - Posted December 1, 2010
... [AgencySpy]

Y&R, NHL Done Asking Questions - Posted October 28, 2010
... [AgencySpy]

more...