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Sightings (29)

Spotted around the media universe

Saatchi LA, Busta Rhymes Remix the 'Swagger Wagon' for Toyota - Posted August 6, 2014
Do not adjust your monitors: Busta Rhymes is repping Toyota. In July, we discussed the automotive industry's desire to distance itself from the famous "Soccer Mom" demographic. The solution to that problem came, in this case, via Mr. Trevor Tahiem Smith, Jr. and the proven "white people rapping" formula: ... [GalleyCat]

U.S. Car Manufacturers Distance Themselves from 'Soccer Mom' - Posted July 15, 2014
It was only a matter of time before the suburban stay-at-home mother of 2.5 kids decided that she wasn't fond of the moniker "Soccer Mom." After all, her little ones are into Lacrosse now. Arguably, the reason for the desired change is the stereotypical choice for transportation. What do all "soccer moms"... [GalleyCat]

Facebook PMD Innovation Competition Winners - Posted June 30, 2014
Facebook announced the winners of its latest ... [AllFacebook]

Toyota Hopes to 'Go Places' With New Ad Agency Chief - Posted June 5, 2014
This clever towing exhibition won S+S AME Platinum and Bronze Saatchi & Saatchi L.A., which has been Toyota's agency for ye... [GalleyCat]

MakerBot and Toyota's 3D Printed FT-1 Concept Car - Posted April 28, 2014
( The New York International Auto Show roared into the Jacob K. Javits Convention Center last week and Toyota, the world's top automaker, made a splash with 3D printed versions of its FT-1 concept car by MakerBot. Visitors to the Toyota exhib... [Inside 3D Printing News]

360i Chairman Bryan Wiener Joins Expion In Same Role - Posted February 14, 2014
Enterprise social media software provider Expion has a new chairman, as ... [AllFacebook]

'Top Chef: Last Chance Kitchen' gives ousted 'Top Chef' contestants a second chance - Posted January 22, 2014
Season 11 of 'Top Chef' continues on, but the Season 3 finale of the most-watched web series in NBCU's history concludes tonight. 'Top Chef: Last Chanc... [Inside 3D Printing News]

Robot Astronaut 'Kirobo' Ready for Launch to International Space Station - Posted July 30, 2013
Santa Clara, CA July 24, 2013 -- The Research Center for Advanced Science and Technology, the University of Tokyo, Toyota Motor Corp., Dentsu Inc. and Robot Garage have announced that under the auspice of Japan Aerospace Exploration Agency (JAXA), that they developed a robot astronaut called ... []

Toyota's 'Meals Per Hour' Video Generating Hundreds of Thousands of Meals for Sandy Victims - Posted July 1, 2013
Remember Superstorm Sandy? Though it's been a long time since the devastating storm made headlines, it remains fresh in the minds of east coasters still recovering from the punishing winds, rain and surf unleashed upon them last fall. In an effort to re-rally support for those still struggling to put their lives... [FishbowlDC]

7 Reasons I'm Thrilled About The AllFacebook Marketing Conference - Posted June 4, 2013
Each year, Mediabistro hosts the AllFacebook Marketing Conference, which provides the world a deep look into Facebook innovations and... [AllFacebook]

Watchtower: Pandemic Labs' Homegrown Take On Facebook Analytics - Posted May 17, 2013
Social media agency Pandemic Labs created its own ta... [AllFacebook]

Can Japanese Auto Brands Use PR to Stand Out After Recall? - Posted April 12, 2013
Japanese auto brands have walked a tenuous PR line for decades now. They enjoy a reputation for being reliable, durable and aesthetically pleasing, but the brands behind them also run the risk of blurring into a single, amorphous marketing entity. Because the public groups Japanese cars and most other Japanese products under... [FishbowlDC]

AllFacebook Marketing Conference: Register Before Midnight And Save! - Posted April 11, 2013
There's no better way to learn the tricks of the social media trade than from experts who know the secrets to audience engagement... [AllFacebook]

Despite Recall, Rolls Royce Shouldn't Hit the PR Brakes - Posted February 25, 2013
Behind all brands are human beings, and all human beings are fallible. So when a respected auto brand like Toyota announces a recall, the public shakes its head but sympathizes. "I can see how that could happen," we say to ourselves--and we're ready to congratulate the brand when it emerges from... [FishbowlDC]

Brands On Facebook Connect With Fans Through Social Good - Posted February 15, 2013
Brands love to connect with Facebook friends in a variety of ways -- through discounts, conversation, applications, and ... [AllFacebook]

INFOGRAPHIC: Audi, Mercedes Benz Lead The Pack On Facebook - Posted February 14, 2013
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform ... [AllFacebook]

Spin the Agencies of Record - Posted February 14, 2013
Toyota Shifts AOR Gears... SHIFT Communications announced that Toyota has selected the award-winning firm as its primary PR agency in the Northeast Region, which includes New York, New England, Washington, D.C., and the mid-Atlantic states. The firm w... [FishbowlDC]

STUDY: Super Bowl Ads Boost Facebook Likes - Posted February 7, 2013
How did running TV ads during CBS' broadcast of Super Bowl XLVII affect brands' ... [AllFacebook]

Toyota Recovers from PR Stumbles with Hot Pink Re-Branding - Posted January 3, 2013
We'd be hard-pressed to think of a bigger PR disaster for an automotive brand than the largest car recall in history followed by a massive tsunami wreaking untold... [FishbowlDC]

Tackling 175 Toyota Dealers' Facebook Pages - Posted December 5, 2012
The challenge: To unify and clean up the Facebook messaging and presences of 175 Toyota dealers in the Southeast region of the ... [AllFacebook]

What's the PR Price of Toyota's Recall? - Posted October 10, 2012
Public relations experts specialize in reality--particularly difficult realities. We know that the "fight or flight" response resides deep within human DNA and the DNA of the brands the we humans create. During challenging times, many chose to ignore the truth, to cover it up, or to slip into total denial.... [FishbowlDC]

Toyota Accelerates Efforts to Put Young--Very Young--Drivers Behind the Wheel - Posted June 20, 2012
Don't you hate it when your eight-year-old throws a tantrum because you've taken away his car keys? He kicks the tires of his Toyota and berates you for squelching his lone wolf spirit as he gathers his stuffed Elmo and stomps off into the sunset of ... [FishbowlDC]

Guest Post: The Future of Crowdsourcing - Posted March 24, 2011
Crowdsourcing is now one of the many ways that brands harness the enthusiasm and creativity of fans for promotional purposes. As the practice has become more popular, digital tools are becoming more ubiquitous and crowdsourcing campaigns are easier to execute for a wider variety of businesses. In this morning's guest post, ... [FishbowlDC]

Measuring Twitter Success - Posted December 23, 2010
Fast Company took a look at two different marketing uses for Twitter - promoting a new Soulja Boy album and a ... [FishbowlDC]

Yahoo!, Toyota, Reveille: omg! WHO KNEW? - Posted December 16, 2010
WHO KNEW? Yahoo!, Toyota Motor Sales U.S.A., and Reveille knew, which is why they launched a revamped version of the original Web series on omg!. The series is a weekly roundup of celebrity families and t... [WebNewser -]

Toyota Turns to Crowd Sourcing to Rebuild Its Rep - Posted November 9, 2010
In its ongoing efforts to rebuild its tarnished reputation, Toyota is turning to the people. Their latest campaign asks consumers to suggest new ways to use the... [FishbowlDC]

Toyota Spokesman: Recalls Signal Good Quality - Posted October 21, 2010
Another day, another recall. Toyota has announced a worldwide recall of 1.53 million vehicles, 750,000 of them in North America. In the U.S., the Lexus and Avalon models are impacted. As we all know, Toyota has already ... [FishbowlDC]

Everything You Own Needs to be Returned - Posted August 30, 2010
Each day it seems we're assailed with more recall notices. Just in the past week, those with metal hips from Johnson & Johnson unit DePuy Orthopaedics found out they have to send them back. Toyota had ... [FishbowlDC]

The Semantic Web: Win-Win Solution for the Toyota Mess? - Huffington Post (blog) - Posted February 15, 2010
... []