Toyota

AllFacebook Marketing Conference: Register Before Midnight And Save! - Posted April 11, 2013
There's no better way to learn the tricks of the social media trade than from experts who know the secrets to audience engagement... [AllFacebook]

The Weather Channel app for Android launches major updates - Posted February 28, 2013
After shutting off alarm clocks, the next action people usually take on their phones each morning is to check The Weather Channel app. ... [Lost Remote]

Despite Recall, Rolls Royce Shouldn't Hit the PR Brakes - Posted February 25, 2013
Behind all brands are human beings, and all human beings are fallible. So when a respected auto brand like Toyota announces a recall, the public shakes its head but sympathizes. "I can see how that could happen," we say to ourselves--and we're ready to congratulate the brand when it emerges from... [PRNewser]

Brands On Facebook Connect With Fans Through Social Good - Posted February 15, 2013
Brands love to connect with Facebook friends in a variety of ways -- through discounts, conversation, applications, and ... [AllFacebook]

INFOGRAPHIC: Audi, Mercedes Benz Lead The Pack On Facebook - Posted February 14, 2013
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform ... [AllFacebook]

Spin the Agencies of Record - Posted February 14, 2013
Toyota Shifts AOR Gears... SHIFT Communications announced that Toyota has selected the award-winning firm as its primary PR agency in the Northeast Region, which includes New York, New England, Washington, D.C., and the mid-Atlantic states. The firm w... [PRNewser]

STUDY: Super Bowl Ads Boost Facebook Likes - Posted February 7, 2013
How did running TV ads during CBS' broadcast of Super Bowl XLVII affect brands' ... [AllFacebook]

Toyota Recovers from PR Stumbles with Hot Pink Re-Branding - Posted January 3, 2013
We'd be hard-pressed to think of a bigger PR disaster for an automotive brand than the largest car recall in history followed by a massive tsunami wreaking untold... [PRNewser]

Tackling 175 Toyota Dealers' Facebook Pages - Posted December 5, 2012
The challenge: To unify and clean up the Facebook messaging and presences of 175 Toyota dealers in the Southeast region of the ... [AllFacebook]

What's the PR Price of Toyota's Recall? - Posted October 10, 2012
Public relations experts specialize in reality--particularly difficult realities. We know that the "fight or flight" response resides deep within human DNA and the DNA of the brands the we humans create. During challenging times, many chose to ignore the truth, to cover it up, or to slip into total denial.... [PRNewser]

Toyota Accelerates Efforts to Put Young--Very Young--Drivers Behind the Wheel - Posted June 20, 2012
Don't you hate it when your eight-year-old throws a tantrum because you've taken away his car keys? He kicks the tires of his Toyota and berates you for squelching his lone wolf spirit as he gathers his stuffed Elmo and stomps off into the sunset of ... [PRNewser]

Viral Radar: Interactive Car Windows Make Road Trips Fun - Posted July 21, 2011
What if the windows in your car were interactive touch screens that let your passengers engage with their surroundings on road trips? An amazing new video from Toyota Belgium called 'Window to the World' simulates this vehicle concept--demonstrating... [SocialTimes.com]

Toyota, Salesforce, and the Future of Social Media: A Social Network For Cars - Posted May 24, 2011
The future of social media is coming, and it looks like a Toyota. Yes, you read that right; the future of social media might look like a car. Salesforce.com and Toyota have joined forces to create a private social network for Toyota owners. On Monday March 23, 2011 the California based Salesforce.com... [SocialTimes.com]

Guest Post: The Future of Crowdsourcing - Posted March 24, 2011
Crowdsourcing is now one of the many ways that brands harness the enthusiasm and creativity of fans for promotional purposes. As the practice has become more popular, digital tools are becoming more ubiquitous and crowdsourcing campaigns are easier to execute for a wider variety of businesses. In this morning's guest post, ... [PRNewser]

Measuring Twitter Success - Posted December 23, 2010
Fast Company took a look at two different marketing uses for Twitter - promoting a new Soulja Boy album and a ... [PRNewser]

Yahoo!, Toyota, Reveille: omg! WHO KNEW? - Posted December 16, 2010
WHO KNEW? Yahoo!, Toyota Motor Sales U.S.A., and Reveille knew, which is why they launched a revamped version of the original Web series on omg!. The series is a weekly roundup of celebrity families and t... [WebNewser - SocialTimes.com]

Toyota Turns to Crowd Sourcing to Rebuild Its Rep - Posted November 9, 2010
In its ongoing efforts to rebuild its tarnished reputation, Toyota is turning to the people. Their latest campaign asks consumers to suggest new ways to use the... [PRNewser]

Toyota Spokesman: Recalls Signal Good Quality - Posted October 21, 2010
Another day, another recall. Toyota has announced a worldwide recall of 1.53 million vehicles, 750,000 of them in North America. In the U.S., the Lexus and Avalon models are impacted. As we all know, Toyota has already ... [PRNewser]

Everything You Own Needs to be Returned - Posted August 30, 2010
Each day it seems we're assailed with more recall notices. Just in the past week, those with metal hips from Johnson & Johnson unit DePuy Orthopaedics found out they have to send them back. Toyota had ... [PRNewser]

The Semantic Web: Win-Win Solution for the Toyota Mess? - Huffington Post (blog) - Posted February 15, 2010
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