After being his lovable, energetic self in spots for Hulu and Capital One, 30 Rock star Alec Baldwin is expanding his advertising oeuvre by signing on as the voiceover guy for Bonefish Grill, which is part of OSI Restaurant Partners (a company that owns other chains including Outback Steakhouse and Carrabba’s Italian Grill). Sources familiar with the matter confirm that Baldwin is taking on VO duties for Bonefish, which has worked with Y&R Chicago since early 2009. We’re still awaiting word on when the campaign starring Jack Donaghy himself will roll out.