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Cisco Vows to ‘Wake Up the World’ In New Global Rebranding Campaign

It seems the “Human Network” is no more in a new campaign for Cisco from GS&P. In fact, Cisco is moving on to a new tagline, “Tomorrow Starts Here,” which is in line with 2012′s consumers who find technology and the promise of sentient robots beings much more valuable than humanity. In other words, Skynet is now your sole provider of network solutions, and Cisco is their new sub-brand.

The above TV spot, which is part of an integrated campaign titled “The Internet of Everything” (see what I mean?), travels around the world in its effort to mix pictures of frightened looking people with visual representations of sweet, flawless data. The soft narration along with the quick-changing cuts have an air of IBM marketing to them, minus IBM’s trademark blue bars. In fact, “Tomorrow Starts Here” and IBM’s “Smarter Planet” have a bit of the same tone, at least in contrast to their old taglines (“Human Network” and “Power to the People” respectively).

Cisco’s new campaign, as you might imagine, also features a Twitter hashtag campaign using #IoE, which some may confuse with Internet Explorer (a product of Microsoft, another subsidiary of Skynet). Either way, as long as we’re all on “Team Internet,” we should be totally cool with our new robot overloads brutally murder everyone else. And, as long as we’re on the topic, good thing that social media will soon be entirely comprised solely of robots talking back and forth to each other. In the meantime, enjoy an augmented reality print ad for Cisco and few credits after the jump.

GOODBY SILVERSTEIN & PARTNERS

Creative Department

Partner: Rich Silverstein

Executive Creative Director: Rick Condos and Hunter Hindman

Art Director: Tyler Magnusson

Copywriter: Matt Rivitz

Production Department

Executive Producer: Hilary Coate

Production Company: Directors Bureau

Director: Mike Mills

Director of Photography: Jakob Ihre

Executive producer: Lisa Margulis

Line Producer: Mala Vasan

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