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CP+B Shares Domino’s Pizza Makers’ ‘Labor of Love’

Domino’s wanted to show that their pan pizza is “handmade, hand stretched and hand pressed” by real people with real hands, talented hands. So CP+B launched a new campaign for Domino’s highlighting talented Dominos employees, including a 30 second TV spot and accompanying microsite.

The TV spot “Labor of Love” showcases three Domino’s employees with three separate hobbies: muralist Diego G., painter Crystal S., and glassblower Chris P. Domino’s chose these employees to exemplify how Domino’s pizza makers “put as much care into the pizzas they make for customers, as the things they craft and create by hand elsewhere in their lives.” The campaign microsite tells these stories in ways the 30-second TV spot can’t, with in-depth profiles of Diego, Crystal and Chris from “Labor of Love” — along with several other highlighted Domino’s pizza makers, including various artists, a comic artist, and a carpenter. There’s also a space for talented Domino’s employees to submit their own story, so expect more content in the future.

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