FedEx, BBDO NY Plus Mariachi Band, Hip-Hop Act Present The Jingle Studio
For a company that specializes in mundane activities like box building and document copying, FedEx made some jazzy choices in their latest campaign. To sell FedEx as a company providing “solutions that matter,” BBDO NY worked with Caviar and Haus to show businesses what they won’t be getting.
It all takes place in the Jingle Studio Facebook app, where companies can create the cheesiest of jingles. They pick a band–possibilities include mariachi feat. singing cactus, hip hop ensemble, glam metal band. Then, using text-to-singing technology, they can insert their company name and info into an ad reminiscent of what you might see on a tiny town’s television channel (read: tacky). Then, of course, the jingle-maker shares their fresh video along with its tacked-on FedEx promotion.
Maybe it’s just me, but the example video is going to be stuck in my head for the entire day. “Let’s fiesta like zillionaires!!” If FedEx’s strategy backfires and inspires a rise in bizarre singing ads, a ton of 90’s bands are going to have lucrative side-jobs.
Credits after the jump.
Agency:
Client:
Title:
Chief Creative Officer:
Executive Creative Director:
Executive Creative Director:
Copywriter:
Art Director:
Senior Content Producer/Interactive Producer: Jesse Brihn
Executive Interactive Producer:
Account Director:
Account Manager:
Production Company:
Executive Producer:
Executive Producer:
Producer:
Director:
Director of Photography:
Integrated Media:
Executive Producer:
Producer:
Creative Director:
Design Director:
Editing Company:
Editor:
RELATED:
- Cigarettes and Bodily Waste: The Ugly Truth
- And Now, It's Over: C-K Retains Porsche
- Lesson Never Learned: Jack Link's Once Again Sullies Up to Sasquatch
- BBDO NY Takes Another 'Great Ape Pledge' with Help from Oscar-Winner
SuperSpy
Originator
Nadine Cheung
Editor, The Job Post
AgencySpy Twitter feed loading...
