Success comes in many packages. Whether it’s using your smartphone to navigate from a city to a pile of rocks or watching your naked buddy jump face-first into a snowdrift, success is measured through the eyes of an individual. And, cell phones are basically tiny laptops these days, this independent, “mobile individual” is the persona advertisers are increasingly trying to target.
Such is the case with W+K’s newest campaign for the Nokia E7 Smartphone, which will include TV, print, digital and mobile apps. These days, the mobile-savvy individual can define success as being “no typos” or “a meme” and actually mean it. Nokia’s tagline, “Connecting People,” means using your smartphone to watch a movie with friends or using a Hong Kong ferry as a makeshift office. Saying something like “Success has friends not contacts” might seem a little silly or disingenuous to more jaded individuals, but to today’s average mobile consumer, it actually has meaning. How weird is that? Credits after the jump.
Creative Directors:Pierre Janneau and Mike Farr
Art Directors: Paulo Martins, Toby Morris, Chris Taylor, Antonio de Luca
Copywriter: Ebba Hult
Designer: Joe Burrin
Producer: Jamie Tan, Niko Koot
Planner: Jonas Vail
Account team: Eva Rausch, Natalia Forster, Magdalena Piechal, Katja Dienel
Project Manager: Emma Williamson
Business Affairs: Julie Balster, Barrie Williams
Art Buyer: Kristina Wilmar
Studio Artist: Wendy Richardson
Digital Producer: Arnaud Ronquillo
W+K Amsterdam worked on this campaign with R/GA London (digital), 1000heads (WOM), Hyper happen (activation), KLP (retail), JWT (adaptations) and Wunderman (B2B).
FILM PRODUCTION COMPANY RABBIT BRUSSELS
Director: Brent Harris
Executive Producer: Ruben Goots
Producer: Gunther Campine
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