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Old Navy Conjures Some 90s Nostalgia with Cast of ‘Blossom’

It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant floral hat for a stint spent deploying “Bee Bots” on spring dresses. It’s always amazing how quickly these Old Navy spots from CP+B and prodco Brand New School turn into surreal portrayals of a dystopian society controlled by excessively cheerful celebrities who run clothing factories.

So maybe using Bootsy Collins to sell boots last winter was a bit of a stretch, but if there’s one media personality we can immortalize for bringing colorful clothing to the masses 20-some years ago, it was blossom and her outrageously bright clothing. Also, it’s kind of nice (and a little depressing) that Joey Lawrence can still make some money on the side by not wearing a shirt and saying, “Whoa.”

On that note, who’s ready for the second season of Melissa and Joey on ABC Family? Credits after the jump.

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

VP/EXECUTIVE CREATIVE DIRECTOR(s): Tiffany Rolfe

EXECUTIVE CREATIVE DIRECTOR(s): Jason Gaboriau

CREATIVE DIRECTOR(s): Robin Fitzgerald, Cameron Harris

VP ASSOCIATE CREATIVE DIRECTOR: Andy Pearson, Tim Blount

SENIOR COPYWRITER(s): Jamie Toal

SENIOR COPYWRITER(s)(SPANISH): Jorge Ortega

SENIOR ART DIRECTOR(s): Tushar Date

ART DIRECTOR: Nick Scarlet

COPYWRITER(S): Diana Brost

EXECUTIVE INTEGRATED PRODUCER: Deb Drumm

INTEGRATED PRODUCER(s): Abbie Noon

INTEGRATED JR. PRODUCER(s): Julia Lafferty

INTEGRATED PRODUCTION COORDINATOR(s): Jackie Maloney

PRODUCTION COMPANY & CITY: Brand New School

DIRECTOR(s): Robert Bisi, Jonathan Notaro

EXECUTIVE PRODUCER/MANAGING DIRECTOR (PRODUCTION CO): Danny Rosenbloom

EXECUTIVE PRODUCER(PRODUCTION CO): Jason Cohon

PRODUCER (PRODUCTION CO): David Wolfson

DIRECTOR OF PHOTOGRAPHY: Edward Alex Barber

PRODUCT ART DIRECTOR: Karyn Lyons

POST PRODUCTION & CITY: Brand New School

POST PRODUCER: Jeanette Etchebehere

EDITORIAL COMPANY & CITY: Beast Editorial

EXECUTIVE PRODUCER: Joanna Hall

EDITOR: David Blackburn

JR. INTEGRATED MUSIC PRODUCER: Jorge Vargas-Perez

ASSISTANT EDITOR: Sean Fazende

MUSIC COMPANY & CITY: Honor Roll

EXECUTIVE INTEGRATED MUSIC PRODUCER (AGENCY): Bill Meadows

SOUND DESIGN COMPANY: Machine Head

SOUND DESIGNER: Stephen Dewey

VP/GROUP ACCOUNT DIRECTOR: Danielle Whalen

ACCOUNT DIRECTOR: Kate Higgins

CONTENT MANAGEMENT SUPERVISOR: Melissa Krimm, Becky Herman

CONTENT SUPERVISOR: Ryan Pariseau

CONTENT MANAGER: Ashley Cochrane, Charissa Kinney

ASSISTANT CONTENT MANAGER: Michelle Forbush, Morgan Welch

EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen

COGNITIVE ANTHROPOLOGIST(s): Lindsey Allison, Jennifer Hruska, Kate Beltrame

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!