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<title>mediabistro.com: AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy/?c=rss</link>
<description></description>
<copyright>Copyright 2009</copyright>
<lastBuildDate>Fri, 20 Nov 2009 17:08:47 -0500</lastBuildDate>
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<docs>http://blogs.law.harvard.edu/tech/rss</docs>

<item>
<title>Le Monde: Italian Prime Minister Silvio Berlusconi Sees the World as a Breast</title>
<description><![CDATA[<p><embed src="http://adsoftheworld.com/sites/all/modules/custom/flash/FlowPlayerLight.swf?config=%7Bembedded%3Atrue%2Cloop%3Afalse%2CbufferLength%3A5%2CautoPlay%3Afalse%2CvideoFile%3A%27LE%2DMONDE%2DMAGAZINE%2DVA%2DNipple%2Eflv%27%2CbaseURL%3A%27http%3A%2F%2Fadsoftheworld%2Enet%2Fvideos%27%7D" width="425" height="361" scale="noscale" bgcolor="111111" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" allowNetworking="all" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed></p>

<p>Via <a href="http://adsoftheworld.com/media/tv/le_monde_magazine_nipple">adsoftheworld<br />
</a><br />
Advertising Agency: <strong><a href="http://www.mediabistro.com/Publicis-Conceil-profile.html">Publicis Conceil</a></strong>, Paris, France<br />
Chief Creative Officer: <strong><a href="http://www.mediabistro.com/Olivier-Altmann-profile.html">Olivier Altmann</a></strong><br />
Copywriter: <strong><a href="http://www.mediabistro.com/Thierry-Lebec-profile.html">Thierry Lebec</a></strong><br />
Art Director: <strong><a href="http://www.mediabistro.com/Beacuteneacutedicte-Potel-profile.html">B&eacute;n&eacute;dicte Potel</a></strong></p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/campaigns/le_monde_italian_prime_minister_silvio_berlusconi_sees_the_world_as_a_breast_143871.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/campaigns/le_monde_italian_prime_minister_silvio_berlusconi_sees_the_world_as_a_breast_143871.asp?c=rss</guid>
<category>Campaigns</category>
<pubDate>Fri, 20 Nov 2009 17:08:47 -0500</pubDate>

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<item>
<title>Friday Odds and Ends</title>
<description><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/kTvHIDKLFqc&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/kTvHIDKLFqc&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>

<p>Deutsch NY promoted <strong><a href="http://www.mediabistro.com/Stephen-Murphy-profile.html">Stephen Murphy</a></strong> to executive VP, customer and data strategy and a host of others. <a href="http://www.mediapost.com/publications/?fa=Articles.showEdition&art_type=23">link</a></p>

<p><strong><a href="http://www.mediabistro.com/Brent-Smart-profile.html">Brent Smart</a></strong> was named EVP/MD of BBDO West. <a href="http://www.mediapost.com/publications/?fa=Articles.showEdition&art_type=23">link</a></p>

<p>-Twitter reaches out to its premium accounts. <a href="http://www.adotas.com/2009/11/twitter-to-offer-brands-premium-fuel/">link</a></p>

<p>-Luxury brands are embracing the web. <a href="http://www.nytimes.com/2009/11/18/business/global/18lux.html?_r=1&ref=media">link</a></p>

<p>-YouTube adds auto-captioning. <a href="http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php">link</a></p>

<p>-The ad industry added 800 jobs in September. Phew. <a href="http://www.mediabuyerplanner.com/entry/46706/ad-industry-adds-800-jobs-in-september/">link</a></p>

<p>-Conde Nast unveiled an initiative to build digital mags. <a href="http://condenast.com">link</a></p>

<p>-Digital firm Tribal Fusion welcomed former Yahoo! Europe Head of Ad Product Strategy, <strong><a href="http://www.mediabistro.com/Tim-Brown-profile.html">Tim Brown</a></strong>, as European General Manager.</p>

<p>-Digital media predictions for 2010. <a href="http://www.clickz.com/3635686">link</a></p>

<p>-You want your Black Friday list? You got it. <a href="http://gizmodo.com/5409460/black-friday-deals-the-only-list-you-need">link</a></p>

<p><strong><u>More</u></strong>: "<a href="http://www.mediabistro.com/agencyspy/news/thursday_odds_and_ends_143738.asp">Thursday Odds and Ends</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/news/friday_odds_and_ends_143867.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/news/friday_odds_and_ends_143867.asp?c=rss</guid>
<category>News</category>
<pubDate>Fri, 20 Nov 2009 16:34:51 -0500</pubDate>

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<title>You Need a Couch? Dis Guy&apos;s Got it Fa Youz</title>
<description><![CDATA[<p><object style="height: 344px; width: 425px"><param name="movie" value="http://www.youtube.com/v/zJKrYh7EDw4"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/zJKrYh7EDw4" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></object></p>

<p>Forgetting to turn the caps lock off, Jerks in Your Area has another <a href="http://jerksinyourarea.com/2009/11/buy-dis-mattress-nashveezy-fo-sheezy/">amusing post</a> from this guy: </p>

<blockquote>YO THIS SHIT IS THE BOMB IST A FUCKING DOPE ASS MATTRISS N THIS SHIT IS MAD COMTFORABLE!

<p>I BET DIS SHIT LIEK 2 G'S AT SLEPY'S OR SOME SHIT BUT YO SINCE I FOUND IT BHNED THE PIGGLY WIGGLY IM JUS SLEEING IT FOR LIKE 12 BONEZ. I JUS GOT TO GET DAT CHEEZ T GET MY BLUNT ON YA HEARD!</p>

<p>N YO THIS MOTHERFUCKR IS FULL SIZED SO FUCK THAT TWIN SIZE SHTI!!!</blockquote></p>

<p>Hair gel, the club Hunka Bunka (kid above for reference) and terrible grammar seem to be a plus. </p>

<p><strong><u>More</u></strong>: "<a href="http://www.mediabistro.com/agencyspy/ha/your_contextual_ad_flub_of_the_day_143200.asp">Your Contextual Ad Flub of the Day</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/ha/you_need_a_couch_dis_guys_got_it_fa_youz_143874.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/ha/you_need_a_couch_dis_guys_got_it_fa_youz_143874.asp?c=rss</guid>
<category>Ha!</category>
<pubDate>Fri, 20 Nov 2009 15:12:26 -0500</pubDate>

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<title>Farfar Co-Founder Joins Mother NY</title>
<description><![CDATA[<p><img alt="Nicke_Bergstrom_.jpg" src="http://www.mediabistro.com/agencyspy/original/Nicke_Bergstrom_.jpg" width="350" height="350" /></p>

<p>Mother NY appointed Farfar alum<strong><a href="http://www.mediabistro.com/Nicke-Bergstrom-profile.html"> Nicke Bergstrom</a></strong> as creative director. Bergstrom--who co-founded Swedish firm Farfar in 2000 and won a Cannes Lion Grand Prix in the process--will report to ECDs <strong><a href="http://www.mediabistro.com/Linus-Karlsson-profile.html">Linus Karlsson </a></strong>and <strong><a href="http://www.mediabistro.com/Paul-Malmstrom-profile.html">Paul Malmstrom</a></strong> and will serve with CDs <strong><a href="http://www.mediabistro.com/Michael-Ian-Kaye-profile.html">Michael Ian Kaye</a></strong> and <strong><a href="http://www.mediabistro.com/om-Webster-profile.html">Tom Webster</a></strong>. </p>

<p>kstrong><u>More</u></strong>: "<a href="http://www.mediabistro.com/agencyspy/mother/mother_new_york_welcomes_eugene_fuller_to_the_fold_138521.asp">Mother NY Welcomes Eugene Fuller to the Fold</a>" </p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/mother/farfar_cofounder_joins_mother_ny_143869.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/mother/farfar_cofounder_joins_mother_ny_143869.asp?c=rss</guid>
<category>Mother</category>
<pubDate>Fri, 20 Nov 2009 14:52:52 -0500</pubDate>
<enclosure url="http://www.mediabistro.com/agencyspy/original/Nicke_Bergstrom_.jpg" length="255831" type="image/jpeg" />
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<title>Google Takes Care of Your Bum</title>
<description><![CDATA[<p><img alt="google1.jpg" src="http://www.mediabistro.com/agencyspy/original/google1.jpg" width="400" height="300" /></p>

<p>If you're Apple, Microsoft, etc., you might want to take advantage of pooing on this Google-branded toilet paper. While the Mountain Valley, CA giant hasn't said anything, Engadget <a href="http://www.engadget.com/2009/11/20/this-googles-made-from-100-virgin-pulp-not-chrome/">offers</a> a slogan that seems lost in translation: "Very long, soft, smooth. Of high vacuum, because you always!" </p>

<p>Via <a href="http://www.huffingtonpost.com/2009/11/20/google-toilet-paper-found_n_365433.html">HuffPo</a></p>

<p><strong><u>More</u></strong>: "<a href="http://www.mediabistro.com/agencyspy/news/rupert_murdoch_wants_to_boycott_the_digital_newsstand_142780.asp">Rupert Murdoch Wants to Boycott the Digital Newsstand</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/what_the/google_takes_care_of_your_bum_143861.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/what_the/google_takes_care_of_your_bum_143861.asp?c=rss</guid>
<category>What The...?</category>
<pubDate>Fri, 20 Nov 2009 14:13:41 -0500</pubDate>
<enclosure url="http://www.mediabistro.com/agencyspy/original/google1.jpg" length="47966" type="image/jpeg" />
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<title>Is Advertising Irrelevant?</title>
<description><![CDATA[<p><img alt="relevance.jpg" src="http://www.mediabistro.com/agencyspy/original/relevance.jpg" width="150" height="206" align=right vspace=3 hspace=5/></p>

<p><strong><a href="http://www.mediabistro.com/Gitamba-Saila-Ngita-profile.html">Gitamba Saila-Ngita</a></strong> asks "Is Advertising Irrelevant?" in a post <a href="http://gitamba.posterous.com/is-advertising-irrelevant">on his posterous</a>, above a quote from Tim Manners' book, "<a href="http://www.amazon.com/Relevance-Making-Stuff-That-Matters/dp/1591842204">Relevance: making stuff that matters</a>". We'll be the first to admit that this quote is taken out of context, so the point of this post is not to lay it on Manners, rather discuss the proposition as a means to clarify where the business is currently sitting. Philosophy, sorta. </p>

<blockquote>"...Advertising is no longer relevant and therefor no longer accountable because, in the overwhelming majority of cases, it does not help anyone solve any problems or live a happier life. It is simply an annoyance. Instead of addressing the question of how to make themselves relevant to consumers, advertisers tend to go in the opposite direction, which is to dream up new ways to disrupt our lives with their irrelevant messages."</blockquote>
 
Anyway, communication is an ongoing process with a lot of noise and even more differentiation, to the point that it's often difficult to discern ads from news from phone calls. But that doesn't really matter because at the end of the day we only pay attention to the messages that a) move us or b) we have to pay attention to because it's our job or detrimental to our lives some how.

<p>So how does advertising fit in and in what ways, if any, is it still relevant. This is your chance to anonymously defend what you do. But pretend your name is on the answer &#151 and let's see what you're made of. </p>

<p><b>More:</b> <a href="http://agencyspy.wordpress.com/2008/04/21/agency-pr-people-are-assholes-too/">Love the comments in this story</a></p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/sustainability/is_advertising_irrelevant_143863.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/sustainability/is_advertising_irrelevant_143863.asp?c=rss</guid>
<category>Sustainability</category>
<pubDate>Fri, 20 Nov 2009 14:00:14 -0500</pubDate>
<enclosure url="http://www.mediabistro.com/agencyspy/original/relevance.jpg" length="7981" type="image/jpeg" />
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<title>Friday&apos;s Illegal Ad: The Lord Doth Gameth</title>
<description><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/nRMiRFJzIKA&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/nRMiRFJzIKA&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>

<p>Lord help us, it's like the Wii but only holier. A new (faux) ad for some organization called <a href="http://masswepray.com/">Mass We Pray</a> lets loose with some family fun in the name of crucifix-wielding, pew-sitting, rollicking good time. It's for a game called <em>Dante's Inferno</em>, but can't we just go back to Scrabble?</p>

<p><a href="http://www.illegaladvertising.com/index.php?vermouth=viewvideo&id=1695">Via <br />
</a></p>

<p><strong><u>More</u></strong>: "<a href="http://www.mediabistro.com/agencyspy/online/the_death_of_directtv_means_the_resurrection_of_jesus_heath_jfk_142003.asp">The Death of (Direct)TV Means the Resurrection of Jesus, Heath, JFK</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/campaigns/fridays_illegal_ad_the_lord_doth_gameth_143856.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/campaigns/fridays_illegal_ad_the_lord_doth_gameth_143856.asp?c=rss</guid>
<category>Campaigns</category>
<pubDate>Fri, 20 Nov 2009 13:59:00 -0500</pubDate>

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<title>Agency Takes Restrictive Approach to Employees&apos; Web Usage</title>
<description><![CDATA[<p><img alt="whaleeat.jpg" src="http://www.mediabistro.com/agencyspy/original/whaleeat.jpg" width="425" height="283" /></p>

<p>As of today, a certain shop has restricted employees' use of the inter Webs by blocking a few sites that require high volumes of bandwidth. The move is being pushed as a money saving strategy that in reality probably will do just that, despite leaving employees without access to content that is arguable valuable to their work. </p>

<p>We're told employees of this shop's offices can say goodbye to: YouTube, BBC, iPlayer, Spotify, Channel4, SkyPlayer and Google Videos &#151 each of which will eat bandwidth like a whale sucking <a href="http://en.wikipedia.org/wiki/Krill">krill</a>. </p>

<p>First off, let's not worry about which shop is doing this. The question I'd like to pose is: does having access to these sites improve your ability to know what's happening out there or does it make it harder to do your work? Probably both, but let's pick a side, shall we? </p>

<p><b>Update:</b> The agency just got back to us and informs that they're not blocked as of right now. </p>

<p><b>More:</b> "<a href="http://www.mediabistro.com/agencyspy/brands/brand_loss_eckos_thru_the_web_141583.asp">Brand Loss Eckos Thru the Web</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/agencies/agency_takes_restrictive_approach_to_employees_web_usage_143833.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/agencies/agency_takes_restrictive_approach_to_employees_web_usage_143833.asp?c=rss</guid>
<category>Agencies</category>
<pubDate>Fri, 20 Nov 2009 13:48:03 -0500</pubDate>
<enclosure url="http://www.mediabistro.com/agencyspy/original/whaleeat.jpg" length="48828" type="image/jpeg" />
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<title>Scrubbing Bubbles Will Watch You Shower, Leer, Make Hilawkwarious Comments</title>
<description><![CDATA[<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/C_g2vTFert4&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/C_g2vTFert4&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>

<p>Method brand cleaners might stare at you as you stroll through target, but at least they don't reside in your bath, waiting for you to sexily step in the shower (whilst nude), only to behave like a semi-drunk man who likes watching ladies in the shower. Also known as everyone. </p>

<p><b>More:</b> "<a href="http://www.mediabistro.com/agencyspy/what_the/mick_jaggers_17_year_old_daughter_halfnude_in_hudson_jeans_campaign_122381.asp">Mick Jagger's 17 Year Old Daughter Half-Nude in Hudson Jeans Campaign</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/campaigns/scrubbing_bubbles_will_watch_you_shower_leer_make_hilawkwarious_comments_143825.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/campaigns/scrubbing_bubbles_will_watch_you_shower_leer_make_hilawkwarious_comments_143825.asp?c=rss</guid>
<category>Campaigns</category>
<pubDate>Fri, 20 Nov 2009 11:38:55 -0500</pubDate>

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<title>We Hear: Layoffs Have Begun at Campbell Ewald</title>
<description><![CDATA[<p><img alt="CElogodfdf.jpg" src="http://www.mediabistro.com/agencyspy/original/CElogodfdf.jpg" width="100" height="100" align=right vspace=3 hspace=5/></p>

<p>Tips are trickling in telling us Campbell Ewald is laying people off today. If you know more about what's going on, please email agencyspy at mediabistro dot com. You can also Tweet us via @agencyspy, IM at agencyspy or call our tip line, 212.547.7935. </p>

<p><b>Update:</b> Confirmed. Still no details. </p>

<p><b>Update 2:</b> We've managed to get some details from an anonymous source. Word is about 30 people will be let go today, and the process will be similar to the last time &#151 ie cardboard boxes are prepared and people are being asked to leave immediately. Not sure if they'll be allowed to box up their things and leave or if they'll leave the boxing to HR. If you recall, the last round went this way, and laid off employees came back to the office and were handed their boxes outside. Like a drive-thru.</p>

<p>We're also hearing that EVP, Director Human Resources <strong><a href="http://www.mediabistro.com/Debbie-Osborn-profile.html">Debbie Osborn</a></strong> is not in the office today and that someone else is swinging the proverbial ax. That glass door must feel extra heavy today. </p>

<p>No word on how much severance is being doled out. </p>

<p><b>More:</b> "<a href="http://www.mediabistro.com/agencyspy/campbell_ewald/tony_hopps_email_to_campbell_ewald_staff_about_chevy_review_timid_140331.asp">Tony Hopp's Email to Campbell Ewald Staff About Chevy Review: Timid</a>"<br />
</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/campbell_ewald/we_hear_layoffs_have_begun_at_campbell_ewald_143817.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/campbell_ewald/we_hear_layoffs_have_begun_at_campbell_ewald_143817.asp?c=rss</guid>
<category>Campbell Ewald</category>
<pubDate>Fri, 20 Nov 2009 11:20:09 -0500</pubDate>
<enclosure url="http://www.mediabistro.com/agencyspy/original/CElogodfdf.jpg" length="20373" type="image/jpeg" />
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<title>Notional: &quot;We know how to get the Web excited.&quot;</title>
<description><![CDATA[<p><img alt="notional_logo.jpg" src="http://www.mediabistro.com/agencyspy/original/notional_logo.jpg" width="125" height="125" align=right vspace=3 hspace=5/></p>

<p>Last night was the launch party for <strong><a href="http://www.mediabistro.com/Barry-Diller-profile.html">Barry Diller</a></strong>'s latest venture, <a href="http://notional.com/">Notional</a>. You may know this young production company for their show 'Chopped' on the Food Network. The <a href="http://rickyvanveen.com/">shop's lead</a>, <strong><a href="http://www.mediabistro.com/Ricky-Van-Veen-profile.html">Ricky Van Veen</a></strong>, is best known for co-founding <a href="http://www.collegehumor.com">CollegeHumor.com</a>. <strong><a href="http://www.mediabistro.com/Ben-Silverman-profile.html">Ben Silverman</a></strong>, formerly of NBC Entertainment, will play a role as well &#151 though what that will entail is yet to be revealed. </p>

<p>In an interview with PRNewser's <strong><a href="http://www.mediabistro.com/Joe-Ciarallo-profile.html">Joe Ciarallo</a></strong>, Van Veen explains the platform distribution model for his company's content as well as how he hopes to market the work. "We know how to market &#151 how to get the Web excited," said Van Veen, who is in his late 20s. </p>

<p>Maybe the most interesting part of the conversation came from Ciarallo's first question. Catching Van Veen somewhat off guard, Ciarallo asks the Web entrepreneur to explain his company in 10 seconds. Van Veen has said in previous interviews that if an idea can't be explained in 10 seconds or less, it won't make it on the Web. Increasingly, Web success is the overall marker for WIN, so be sure to watch and see what he said. </p>

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<p><b>More:</b> "<a href="http://www.mediabistro.com/agencyspy/online/college_humor_exceedingly_legit_112590.asp">College Humor: Exceedingly Legit</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/people/notional_we_know_how_to_get_the_web_excited_143814.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/people/notional_we_know_how_to_get_the_web_excited_143814.asp?c=rss</guid>
<category>People</category>
<pubDate>Fri, 20 Nov 2009 11:03:04 -0500</pubDate>
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<title>Today on the Menu: Talent is Overrated, Which Means You Should Practice More</title>
<description><![CDATA[<p><img alt="gc_home_bg.jpg" src="http://www.mediabistro.com/agencyspy/original/gc_home_bg.jpg" width="121" height="129" align=left vspace=3 hspace=5/></p>

<p>Today's guest was <a href="http://geoffcolvin.com/">author and Fortune Editor-at-large</a> <strong><a href="http://www.mediabistro.com/Geoff-Colvin-profile.html">Geoff Colvin</a></strong>, whose book '<a href="http://geoffcolvin.com/books/">Talent is Overrated</a>' leans on 30 years of scientific evidence to show that our belief that talent is inherent is misplaced. According to Colvin (and aforementioned research) talent tends to be fleeting whereas true skill is honed over hours and hours of training. The best example of this is probably <strong><a href="http://www.mediabistro.com/Tiger-Woods-profile.html">Tiger Woods</a></strong>. </p>

<p><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTg3Mjg1NjM5NTgmcHQ9MTI1ODcyODU2NTQ5MCZwPTQ1MDk3MiZkPSZnPTImbz1hYTNlNTYwOTUyZWI*OTY2YmUwYzI4MGIyYTk3NjMwOSZvZj*w.gif" /><embed src="http://www.blogtalkradio.com/btrplayer.swf?file=http%3A%2F%2Fwww%2Eblogtalkradio%2Ecom%2Fplaylist%2Easpx%3Fshow%5Fid%3D779780&autostart=false&bufferlength=5&volume=100&borderweight=1&bordercolor=#999999&backgroundcolor=#FFFFFF&dashboardcolor=#0098CB&textcolor=#FFFFFF&detailscolor=#FFFFFF&playlistcolor=#999999&playlisthovercolor=#333333&cornerradius=10&callback=http://www.blogtalkradio.com/FlashPlayerCallback.aspx?referrer_url=/show.aspx&C1=7&C2=6042973&C3=31&C4=&C5=&C6=" width="210" height="108" quality="high" pluginspage="http://www.adobe.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" menu="false" allowScriptAccess="always" align=right vspace=3 hspace=5></embed>Practically speaking this means we can all aspire to greatness, with enough training. How much? If you believe <strong><a href="http://www.mediabistro.com/Malcolm-Gladwell-profile.html">Malcolm Gladwell</a></strong>, 1,000 hours a year (or about 3 hours per day) for 10 years. Sounds daunting because it is &#151 and ultimately it means most of us will only be marginally proficient despite our aspirations for greatness. Moral of the story, says Colvin: practice. </p>

<p><b>More:</b> <a href="http://www.mediabistro.com/agencyspy/the_menu/">Episodes of the menu</a></p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/the_menu/today_on_the_menu_talent_is_overrated_which_means_you_should_practice_more_143797.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/the_menu/today_on_the_menu_talent_is_overrated_which_means_you_should_practice_more_143797.asp?c=rss</guid>
<category>The Menu</category>
<pubDate>Fri, 20 Nov 2009 09:39:14 -0500</pubDate>
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<title>The Bacon of Christ</title>
<description><![CDATA[<p><img alt="AtheismArg.jpg" src="http://www.mediabistro.com/agencyspy/original/AtheismArg.jpg" width="150" height="231" align=right vspace=3 hspace=5/></p>

<p>Nothing like blasphemy in the morning, eh? This little girl's argument for the rejection of Christ is a convincing one, but a little weak when it comes to the logic factor. Both Christ and Bacon promise something we perceive as happiness. The former wants you to have forever-happiness (but the faith part means there's no guarantee) whereas with bacon, you get your pay-off immediately. It's a toss up. </p>

<p>As an aside, I happened to catch part of <strong><a href="http://www.mediabistro.com/Arnold-Schwarzenegger-profile.html">Arnold Schwarzenegger</a></strong>'s "End of Days" last night, so I'm a little scared right now. </p>

<p>Via <a href="http://www.buzzfeed.com/awesomer/religious-recruiting-techniques-cci">BuzzFeed</a> </p>

<p><b>More:</b> "<a href="http://www.mediabistro.com/agencyspy/what_the/kfc_creates_sandwich_stoners_everywhere_invented_years_ago_125129.asp">KFC Creates Sandwich Stoners Everywhere Invented Years Ago</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/what_the/the_bacon_of_christ_143685.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/what_the/the_bacon_of_christ_143685.asp?c=rss</guid>
<category>What The...?</category>
<pubDate>Thu, 19 Nov 2009 17:10:55 -0500</pubDate>
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<title>Razorfish Creates Word of Mouth/Social Media, Fills with Mystery Person</title>
<description><![CDATA[<p><img alt="testimonials_razorfish_logo.jpg" src="http://www.mediabistro.com/agencyspy/original/testimonials_razorfish_logo.jpg" width="190" height="50" align=right vspace=3 hspace=5/></p>

<p>Word came in this morning that Razorfish created a new position, presumably to bring the agency further into the social media fold. The role has loosely been described to us as director of word-of-mouth/social-media, and has allegedly been given to a former Fleishman-Hillard SVP of Digital Communications. We're not sure which. </p>

<p>We've contacted both <a href="www.fleishman.com/">Fleishman Hillard</a> (a PR firm) and <a href="http://www.razorfish.com/">Razorfish</a> but the agencies declined to give a name. Can't ever be sure why with these things, but we thought you should know Razorfish is stepping into that pool. Our best Googling returned only males, and all other indications point to a female. </p>

<p>So who is this mystery person and why has it been so hard to learn her name? Not important, but Razorfish has a social media department. And a patented tool (patent pending!) to <a href="http://www.goingsocialnow.com/2008/12/tracking-social-influence-razo.html">measure social media</a>. Our social media is a solid 8 inches. That was a penis joke. </p>

<p>Also, if anyone knows who stole <strong><a href="http://www.mediabistro.com/Shiv-Singh-profile.html">Shiv Singh</a></strong>'s signed social media book from Picasso, please burn it. <a href="http://www.goingsocialnow.com/2009/11/book-stolen-a-good-sign.php">I mean return it</a>. </p>

<p>Also also, a colleague points out that there's a hint of irony to a story about a woman whose new role is word of mouth related, whose employment we learned about through the very same method but couldn't get a word from anyone's mouth about her name. Expect a spash in PRWeek or AdAge post haste. </p>

<p><b>Update</b>: <a href="http://www.mediabistro.com/prnewser/agencies/fleishman_hillard_svp_moves_to_razorfish_as_director_of_social_mediaword_of_mouth__143698.asp">PRNewser reveals</a> that the new hire is <strong><a href="http://www.mediabistro.com/Cristina-Lawrence-profile.html">Cristina Lawrence</a></strong>.</p>

<p><b>More:</b> "<a href="http://www.mediabistro.com/agencyspy/social_media/shiv_singhs_wise_words_on_social_media_83376.asp">Shiv Singh's Wise Words On Social Media</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/avenue_arazorfish/razorfish_creates_word_of_mouthsocial_media_fills_with_mystery_person_143748.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/avenue_arazorfish/razorfish_creates_word_of_mouthsocial_media_fills_with_mystery_person_143748.asp?c=rss</guid>
<category>Avenue A/Razorfish</category>
<pubDate>Thu, 19 Nov 2009 16:33:16 -0500</pubDate>
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<title>Thursday Odds and Ends</title>
<description><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/SkKaMk7s1rA&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/SkKaMk7s1rA&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>

<p>-Saatchi & Saatchi NY named AOR for Mead Johnson in the U.S. <a href="http://media.prnewswire.com/en/jsp/latest.jsp?beat=BEAT_MEDIA&view=BROWSE&resourceid=4120416">link</a></p>

<p>-Leo Burnett will offer pro bono agency services to small business owners who win "The Leos". <a href="http://media.prnewswire.com/en/jsp/latest.jsp?beat=BEAT_MEDIA&view=BROWSE&resourceid=4120459">link</a></p>

<p>-My big thrashed Greek wedding comes courtesy of Heineken. <a href="http://www.youtube.com/watch?v=SkKaMk7s1rA">link</a></p>

<p>-Digitas puts <strong><a href="http://www.mediabistro.com/Ellen-DeGeneres-profile.html">Ellen DeGeneres</a></strong> in a GMC Terrain. <a href="http://ellen.warnerbros.com/2009/11/ellens-gmc-terrain-1111.php">link</a></p>

<p>-Fox unleashes a branding bonanza for <em>Avatar</em>. <a href="http://www.brandrepublic.com/News/968264/Fox-lines-big-brands-promote-Avatar/">link</a></p>

<p>-Google proposes FDA-friendly online pharma ads. <a href="http://www.marketingvox.com/google-floats-fda-friendly-pharma-ads-045516/">link</a></p>

<p>-AT&T, BK and Volvo are all buying into <em>New Moon</em> mania. <a href="http://www.mediabuyerplanner.com/entry/46697/new-moon-mania-fanned-by-att-bk-volvo/">link</a></p>

<p>-Intel kicks off a digital e-card holiday campaign. <a href="http://www.dmnews.com/intel-debuts-viral-gift-card-holiday-campaign/article/158130/">link</a></p>

<p>-Question mark suit guy <strong><a href="http://www.mediabistro.com/Matthew-Lesko-profile.html">Matthew Lesko</a></strong> starts an anti-advertising campaign. <a href="http://www.myamericanbenefitsplan.com/rebate5/">link</a></p>

<p>-Seatvertising commences. <a href="http://makethelogobigger.blogspot.com/2009/11/seatvertising-first-blood-part-ii.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MakeTheLogoBigger+%28Make+the+logo+bigger.%29">link</a></p>

<p>-NYC & Company launched a "hyperlocal, fully experiential holiday campaign. <a href="http://nycgo.com/">link</a></p>

<p><strong><u>More</u></strong>: "<a href="http://www.mediabistro.com/agencyspy/news/wednesday_odds_and_ends_143599.asp">Wednesday Odds and Ends</a>"</p>]]>

 <![CDATA[<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]>
</description>

<link>http://www.mediabistro.com/agencyspy/news/thursday_odds_and_ends_143738.asp?c=rss</link>
<guid>http://www.mediabistro.com/agencyspy/news/thursday_odds_and_ends_143738.asp?c=rss</guid>
<category>News</category>
<pubDate>Thu, 19 Nov 2009 16:27:16 -0500</pubDate>

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