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To Clarify, We’ve Been Told Evan Fry’s ‘Test’ Did Not Result in Terminations

Since last week, we’ve been hearing about a certain “test” that Crispin Porter + Bogusky’s executive director of creative development, Evan Fry, laid upon certain creatives in recent weeks at the Boulder hub. Fry, if you recall, rejoined his old shop last fall after co-founding crowdsourcing-loving Victors & Spoils.

According to those in the know, Fry’s test did not in turn eliminate staff–though we’re hearing otherwise. The questionnaire we received, which contained a handful of inquiries, via tipsters was apparently inaccurate, save for those regarding how one would redesign an ad for a certain client among other things. Sources familiar with the matter would not elaborate on which client it was as it’s being protected for time being. We were told initially that approximately 10 creatives were let go as a result of the test, but CP+B sent us this statement:

“We are constantly assessing that the right people are working on the right things and this series of questions was one way to do that. No one was terminated or will be terminated due to their answers and that was never the intention of these exercises.”

We have some names, but will spare the innocent and not reveal those who were allegedly let go.

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