PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

We Hear: Barkley, Big Lots Parting Ways

Big Lots

Just a few weeks after making some “staff adjustments,” word from sources familiar with the matter is that Kansas City-based agency Barkley will lose client Big Lots “in the coming month or two”–though they’re still currently the brand’s agency of record. The employee-owned ad agency won AOR duties for the closeout retailer just over a year ago and was tasked with handling brand strategy, broadcast, print, web strategy and in-store executions. Big Lots, which is based in Columbus, OH and operates over 1,400 stores in the US of A and Canada, previously worked with various agencies on a project basis before consolidating creative at Barkley at the beginning of last year.

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!