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Tribune Co Finds New Way To Shrink The LA Times

The pages are about to get skinnier. A Chicago Tribune article explains the downsizing of the LA Times:

Tribune Co. is trimming the margins of its daily newspapers in an effort to improve its financial margins. All its daily newspapers -- including the Chicago Tribune -- will adopt a web width of 44 inches in the coming months, the company confirmed Tuesday.

Web width is a measurement of the size of a roll of paper for the presses, and for consumers it translates to the width of four broadsheet pages. By reducing the web width, the papers should realize a cost savings because less newsprint is required.

What that means in plain speak is that the front page of the LA Times will now be 11 inches wide instead of 12. Tribune says this will have no impact on content.

Found via LA Biz Observed


new on mediabistro.com

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