Just six months after being acquired by Macrovision in part of a $2.8 billion deal for Gemstar-TV Guide — which torpedoed the company's stock price — TV Guide is on the move again.

Macrovision sold the magazine to a California-based OpenGate Capital for an undisclosed sum, but will retain control of TV Guide online.

TV Guide has been on the block since January when Macrovision announced its intention to purchase the magazine's parent company. Ad pages were down 1.6 percent in the first half of 2008 for the publication that has struggled to reassert itself in the age of the Internet. Honestly, it's a little hard to understand what OpenGate sees in the magazine, even if the purchase was for an absolutely rock bottom price.