TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Oprah Might Be Hurting O

Oprah hasn’t had the same zing behind her name since she left her show and started OWN. Somehow, shows such as “Ryan and Tatum: The O’Neals” have failed to grab the public’s attention, and OWN’s ratings have taken a beating. Now it appears that Oprah’s decline is impacting O, The Oprah Magazine as well.

According to The New York Post, ad pages for its August issue are down a whopping 31 percent, and pages for its September issue are down 18 percent. An O spokesperson says everything is fine, of course. She told the Post that people still want their Oprah fix, and the magazine is “the best place for fans who miss the show to stay engaged with the brand.”

While that might be true, if Oprah isn’t personally handing out the magazines to consumers (and maybe yelling out “You get a car! You get a car! You get a car!” too) there might not be enough power behind the brand to make people care.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!