Source Interlink, Publisher of Hot Rod, Promoting Political Activism

Source Interlink Media, the leading publisher of automotive specialty niche brands with more than 50 titles and 60 Web sites, is devoting each of its performance automotive group publication titles to the laws and regulations affecting the enjoyment of the automotive hobby.

The themed issues are scheduled to hit newsstands in September and October, in time for the November 2010 elections and will encourage the nearly 50 million readers to exercise their right to be heard.

“We are again at an election crossroads in which many voters are seeking change,” said Doug Evans, Source Interlink’s Sr. VP & Group Publisher, Performance Automotive Group. “These issues of our automotive magazines will give our readers an opportunity to consider how actions being taken by federal and state lawmakers impact the auto enthusiast. The need for the enthusiast community to stay informed and become involved is greater than ever. From emissions to auto equipment standards, the government is making decisions about your current and future car.”

While the federal government imposes rules for basic vehicle safety and emissions equipment, most other issues are handled at the state and local levels. From titling and registration to emissions inspection and maintenance and equipment standards, all motor vehicles and motorcycle enthusiasts are subject to decisions made by their state and local officials.

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