Make that two. SpinMedia (formerly known as Buzz Media) has now bought two iconic music publications and quickly folded their print editions. The company announced today that it had purchased Vibe, and as part of the deal, the magazine would cease to exist. Vibe will continue as an all digital publication. Late last year, SpinMedia did the same thing with Spin.
SpinMedia’s official statement implied that this is what Vibe readers want. They’re accessing the magazine online and through their phones, the company said. And maybe that’s true. But still, it’s always sad when a magazine disappears because “the intent is to continue to deliver a high quality digital product” and “there are no plans for print.”
As with any print publication folding, there will surely be plenty of layoffs. And speaking of unfortunate news, 2013 is Vibe’s 20th anniversary.