The marketing team behind film adaptation of Dr. Seuss‘ The Lorax have made more than 70 deals for promotional product tie-ins.
Comedian Stephen Colbert gave a sarcastic pitch (written in verse) asking for more: “I’m demanding more branding of Loraxian stuff!” The pitch included suggestions such as Lorax-themed SUV’s, oil drills and McDonald’s meals.
In addition, Mother Jones has an article questioning another marketing technique used by Mazda and The Lorax marketing team. (via Speakeasy)
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