Every publicist hits a wall with bookings. With the number of venues shrinking, the competition tougher, and the chances of getting into Harvard better than getting your author on NPR David Brown (assistant director of publicity at Atria), decided to take matters into his own hands by starting his own media outlet: Dr. Blogstein's Radio Happy Hour which debuted on BlogTalkRadio on February 13, 2007. The weekly internet radio program airs live each Tuesday night at 9:00 pm Eastern featuring guests from the worlds of books, movies, current events and music. He even has his own theme song performed by the Long Island Beatles cover band, The Moptops (if you listen carefully, you'll recognize its Dr Robert sped up).

With mentions in Page Six, Hardball with Chris Matthews, and the Star Ledger, Brown's alter ego Dr Blogstein is making the news. "This is what I set off to do," says Brown. "The bigger I could make my show, the better venue I would have for my authors. No sense in having a tiny radio show, I want to build it up as big as I can get so they can benefit from it." And with guests like Niki Taylor, Dick Van Patten, Evander Holyfield and Shirley MacLaine, he's doing just that.

However, Dr Blogstein has his own standards and not all of his authors make it onto the show. "Some are inappropriate. The author has to have a sense of humor and be able to have a fun laid back conversation and an interesting story to tell."

And what is Dr Blogstein's advice to publicists looking to follow in his footsteps? "my advice to anyone who wants to create a show or a blog or a website to help them with their job is to do it, but only if you consider it fun. Nobody needs more work to do."

Just some of the Radio Happy Hour's recent guests include: Dick Van Patten , Joseph Gannascoli, Shirley MacLaine , and Vince Flynn

This Tuesday night's show features Teen Superstar Montanna Tucker and bestselling author of Swap and baseball fan, Sam Moffie