Normally, fashion brands can’t get enough of seeing celebrities wearing their labels. But as we all know, the Jersey Shore cast steers a little left of normal.
Labels are taking steps to make sure that if the reality show’s star Snooki is sighted, their handbags are not. New York Observer columnist and Barney’s creative director Simon Doonan says labels are sending Snooki bags… from other labels.
“Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here’s the shocker: They are not sending her their own bags. They are sending her each other’s bags! Competitors’ bags!” writes Doonan.
Doonan adds that this “unbranding” is happening because no one in fashion wants to co-brand with the reality star celeb. Marketers are now on the look out to see if they’ve been “Snooked.”
[Image via The Purse Page]
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