TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Women’s World Cup Final Sets Twitter Record

The Japanese soccer team celebrates after winning the World Cup yesterday in penalty kicks. Photo: AFP/Getty Images

Yesterday’s edge-of-your-seat women’s World Cup soccer final between the U.S. and Japan set a record for the most tweets per second: 7,196. President Obama and Katie Couric were among those who helped set that record. Popular hashtags for yesterday’s game included #USWNT and #worldcupfinal.

In May, the announcement of Osama bin Laden’s death reached 5,106 tweets per second. And the men’s final last year reached a 2010 record of 3,051 tweets per second when Spain scored the winning goal.

The game was also a big winner for ESPN, which says the game was seen in 8.6 percent of houses in the top 56 U.S. markets, the highest since the 1999 tournament. So it begs the question: Is soccer/football increasing in popularity here in the U.S.? Sports experts out there, feel free to chime in.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!