Breaking Media, publisher of business-to-business blogs Above the Law, Dealbreaker and Fashionista, is turning its attention toward the accounting and business-finance industries with its launch of Going Concern.

The company said Going Concern will focus on the "Big Four" accounting firms, smaller accounting firms and chief financial officers from major companies, offering original news and insider analysis. Subject matter will include budgeting and reporting; corporate finance and tax; cost management as a political priority; governance; risk and compliance; and cash management.

The founding editor of Going Concern will be Caleb Newquist, who formerly worked as an auditor and tax accountant for KPMG and who has been blogging about the accounting profession at The 10-Key Tramp since 2008.

Breaking Media managing editor David Lat on the reasons for launching Going Concern:

Due in part to the recent economic turmoil and massive frauds like the Bernie Madoff and Stanford Financial Group Ponzi schemes, accountants and business-finance professionals are now more in demand that ever. Going Concern is launching at a historical moment when there is an increased call for accountability to protect businesses and when financial laws and corporate-governance regulations are in a state of flux.

Breaking Media publisher and co-founder David Minkin adds:

The growth potential for Growing Concern's audience was a major factor in deciding to move forward with this new site. Beyond accountants and auditors, the Bureau of Labor Statistics also estimates that regulatory reforms, as well as the long-term expansion and globalization of the economy, will increase the need for financial expertise and drive job growth in the specific demographic Going Concern is targeting—a demographic that is very appealing to prospective advertisers.