It's well known that little love is lost between Fox News Channel star Bill O'Reilly and General Electric CEO Jeffrey Immelt, who long has been the target of O'Reilly broadsides.

Here's one from earlier this month. Commenting in his syndicated column about the recently released White House guest list, O'Reilly writes:

General Electric CEO Jeffrey Immelt went to the White House five times. NBC, owned by GE, has been extremely generous to Obama, and now GE wants government contracts for environmental work. This has the appearance of a quid-pro-quo. I hope NBC investigative reporter Lisa Myers looks into it.

The mutual enmity between the two news organizations -- and particularly between O'Reilly and Msnbc news host Keith Olbermann -- got to the point that a "summit" was held earlier this year between Immelt and News Corp.'s Rupert Murdoch to negotiate an end to hostilities.

Still, it's sort of weird to see a GE ad on FoxNews.com. But there it is, in the screenshot below.

Of course, business is business. When O'Reilly and Olbermann co-host a show, then we'll know that all truly is forgiven.