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| Professional/Personal Overview |
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~~~Do you profoundly care if your target audience truly "gets" it?
Do you believe in:
~ Educating people about health, science, and medical topics in a remarkably interesting, and easily understandable style;
~ Engaging people in such a way, that those who were previously feeling overwhelmed, now feel better equipped to handle whatever may come next;
~ Empowering people with knowledge they can use with increased confidence.
Yes? Then, contact Wendy: The award-winning medical writer (and Medical News Anchor & Reporter!) with audience-focused sensibilities. From Alzheimer's to zygotes, Wendy is your go-to person.
UPDATES
Aug 2012: My latest book, a "Science Fact-o-Pedia" hits #1 (and held that position for 2 weeks!) on Amazon's Hot New Releases, Science Ref!
Sept 2011: My book, "Color Yourself Smart: Human Anatomy" hits #1 on Amazon's "Top 100 Hot New Releases".
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| Work Info |
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Expertise |
| Book Author |
6 Years |
| Copywriter |
26 Years |
| Medical Writer |
26 Years |
Specialty |
| Family, Children & Teenagers |
26 Years |
| Health |
26 Years |
| Medicine |
26 Years |
Total Media Industry Experience
26 Years |
Media Client List (# assignments
last 2 yrs)
Healthy Advice Networks (11+), Mocovox.com (Medical News Anchor) (11+), On Target Media, Inc. (11+), Revolution Health Group (11+), Xeroproject (11+), ParentingTeensOnline.com (6-10), NewJerseyNewsroom.com (6-10), Montgomery Under Cover-Medical Anchor/Reporter (6-10), Dr. Chris Portier, scientist (6-10), Alliance For Lupus Research (3-5), Spectramedia Feature Group (3-5), The Atlantic (aka: Atlantic Monthly) (1-2), Thunder Bay Press (1-2), United Nations Arts for Peace/A Big Project (1-2), United Nations: Arts for Peace (1-2), Viking Press, Publisher (Dr. Frank Lawlis) (1-2), Simumetrix, LLC (1-2), Nickelodeon (1-2), Red Dress Campaign: WomenHeart (1-2), Harper-Collins, UK; publisher (1-2), Hylas Publishing (1-2), Hestia, Inc (1-2), Skyhorse Publishing Co. (1-2) |
Corporate Client List (# assignments last 2 yrs)
Bates Creative Group (11+), Ad Dimensions, Inc. (11+), FCU, Inc. (11+), Health A to Z (www.healthatoz.com) (11+), Medical Market Navigation (11+), RevolutionHealth.com (11+), Right Research, Inc. (11+), SJF Media Consulting Group (11+), National Institutes of Health (NIH) (6-10), Feed The Children (6-10), Coffey Communications, Inc. (3-5), Diverse Office Solutions (DOS) (3-5), Huntington's Disease Society of America (3-5), Healthline.com (3-5), National Institute of Environmental Health Science (3-5), JED Foundation/American Psychiatric Association (1-2), PACS (People Against Children Starving) (1-2), PersonalizedVitamins.com (1-2), Philip Lief Group (PLG) Publishers (1-2), Allergan Pharmaceutical, International (1-2) |
Other Work History
Nationally recognized as an expert medical writer with an uncanny gift for translating medical jargon and demystifying spurious claims, her work is distributed worldwide through multiple formats, e.g., Medical news webcasts, online science, health and medical education portals, newspapers, books, patient education brochures and magazines. In fact, her compelling and persuasive writing style has even been instrumental in helping persuade members of Congress to fund important public health initiatives, e.g., lupus research. She's also a published book author, including an anatomy book, a heart-healthy cookbook, and is currently writing a very cool science factoidpedia book for Harper-Collins, NY. |
Computer Skills
Mac & PC; MS Word; Quark; Excel; PowerPoint |
Technical Skills
2009 Certified: National Institutes of Health (NIH) Office of Extramural Research, Protecting Human Research Participants.
Boolean Research Expert
Wendy is blessed with the ability to take complicated medical diagnoses and translate them in such a way that people reading her work are often heard saying, Oh, wow! Why didnt anyone ever explain such critically important information to me THIS way, before? Now I get it!
Wendy is also an extraordinarily resourceful researcher: She knows how to efficiently locate the most respected, up-to-date research data, in both the scientific and medical communities.
She is also very well connected in the scientific and medical communities easily garnering expert opinions, insights and interviews.
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Equipment
Mac G5 & PC; DSL; Laser Printer |
Foreign Language Skills
Working knowledge of Spanish
Working knowledge of Sign Language
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References
Dr. Frank Lawlis (who is Dr. Phil's mentor and Chief Content Advisor on the Dr. Phil Show) asked me to work with him on his latest book, The Stress Answer: Train Your Brain to Conquer Depression and Anxiety in 45 Days (which was released in hardcover on September 18, 2008, on Amazon.com). To follow, I humbly and with profound delight share an excerpt from his Acknowledgments page:
"I have discovered the magic of wordsmith Wendy Leonard's work as she has consulted on the completion of this book. She brought to the task not only her superb writing skills, but also her wealth of psychological research and knowledge. Thank you, Wendy, for a job well done." ~ Dr. Frank Lawlis
Additional glowing references available upon request :-)
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Awards
National Public Service Fellowship Award, Doctoral Program, 2007
Ph.D Residency/Academic Competition: Presidents Award (1st Place), 2006
International Association of Business Communicators:
Silver Inkwell Award, 2003
Silver Inkwell Award, 2002
New York Governor Citation of Excellence, 1989 |
Associations
National Press Club, Washington, DC - inducted in 1994
Member of the American Public Health Association |
Other
Honorary Ambassador, United Nations Arts for Peace/A Big Project, 2012
My work ethic is second to none; my job is to make you look brilliant.
I come from multiple generations of doctors on my fathers side and from professional educators and lawyers on my mothers side. So, growing up, if you wanted to make a compelling argument, you not only had to respectfully back up your points with hard facts you also had to use good English!
Is it any wonder that I get such tremendous satisfaction doing what I do for my clients?
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Freelancer Availability
I freelance full-time. I live near Washington, DC. I am willing to travel anywhere. I have a driver's license. I have access to a car. |
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| Work Samples |
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(Montgomery Sentinel's Montgomery Under Cover, 4/9/2012)
In this segment, called "Wendy's Med Quest", I've gone to a college campus to see what the students do and do not know about STDs. Note: My medical segment is first.
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(Montgomery Sentinel's Montgomery Under Cover, 3/25/2012)
In this segment, I explain what Wendy's Med Quest is! Note: My piece is third, starting about 4 minutes and 30 seconds in. :-)
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(Harper Collins/Thunder Bay Press, Publisher, 2/28/2011)
Harper Collins/Thunder Bay Press contacted me (thank you, mediabistro) to write an anatomy book with a particularly cool approach. They wanted it to be engaging ~ as opposed to making eyes glaze over! Target audiences: First year med students, undergrads, EMTs, nurses, precocious teens, and fellow n
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(Skyhorse Publishing)
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(New Jersey Newsroom)
Attached you shall find 3 live links to the following articles:
1) Does a glass of red wine a day really keep the doctor away?
2) No Virginia, there is no aborted fetal tissue in flu vaccines
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And, for a departure from my usual niche: 3) Credit card scam uses identity theft
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(ParentingTeensOnline.com)
A public health article, this piece was crafted to empower parents with actionable family and community health focused information, ideas, and resources. It continues to be reprinted.
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Provided only a list of 40 foods, I identified, researched and wrote all of Part I (the first 74 pages). This included discussing the science supporting the cardio-protective nature of those foods in a credible, warm, and conversational voice; plus explain everything from atherosclerosis to yogurt.
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(Alliance for Lupus Research (ALR))
Chaired by Robert Wood Johnson IV, the ALR asked me to write a 2-page piece persuading Congress to give lupus research line item funding (as part of a multi-prong effort). They got it.
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(Healthy Advice Networks)
Discussing delicate issues such as erectile dysfunction requires a special talent for respectful, audience-driven writing. This unique skill is how I originally made a name for myself in the patient education medical writing business.
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(Healthy Advice Networks)
This is the copy as given to my client. Kindly see "Colon Health" below to view what one of my pieces (for this client) looks like after graphics are added and publication is nationally distributed.
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(Healthy Advice Networks)
Here is a sample of my published work, for your review.
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