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Michelle Drennan for Apollo

2 articles

6 winning cold-calling scripts that actually book meetings

PeopleImages // Shutterstock6 winning cold-calling scripts that actually book meetingsYour cold leads don't owe you their time.Every B2B sales rep knows the pressure — you've got a quota to hit, a pipeline to build, and…

Michelle Drennan for Apollo

The B2B digital marketing playbook for growth on autopilot

ImageFlow // ShutterstockThe B2B digital marketing playbook for growth on autopilotCompanies that make their marketing strategy a central part of their growth strategy grow faster than those that don’t.A 2023 McKinsey study in which researchers…

Michelle Drennan for Apollo