Climb the Ladder

Practical strategies for advancing your media or creative career. Climb the Ladder delivers tips on getting promoted, negotiating raises, building your professional network, and making smart moves that take you to the next level.

Networking
Skills & Expertise
Managing
managing an agency pitch

The Agency Pitch Is Broken. Here’s What’s Replacing It.

Cost asymmetry, procurement dominance, spec work, and AI commoditization have broken the traditional pitch. The alternatives are already here.

Last updated: March 2026 In this article: Four Fault Lines | What’s Replacing Pitches | Three Mistakes to Avoid A strategist at a mid-sized creative […]