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Be Inspired

Stories, ideas, and perspectives to spark your next creative move. Be Inspired features profiles, essays, and thought pieces that celebrate the work of media and creative professionals and remind you why you got into the industry in the first place.

239 articles

So What Do You Do, Publicist Jennifer Betts of Innovative PR?

Jennifer Betts is the quintessential Los Angeles publicist—producing glitzy red carpet events and networking with celebrities. Her firm, Innovative PR, handles lifestyle brands across industries including beauty (Philosophy, Beautycon, NYX), fashion (American Made Supply Co.,…

Ayana Young

Q&A with Shae Hong, Founder & CEO of Made By Gather

In this Q&A, Shae Hong, Founder & CEO of Made by Gather shares his thoughts on hiring via social media, his career journey, and tips for entrepreneurs. 1. We recently interviewed your new hire, Sophie…

Jess Focht