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Molly Folse

Molly Folse is a marketing leader with 20 years of experience in content strategy and social media, currently serving as Director of Content and Creative at Protective Life. She has led award-winning content and digital campaigns across financial services, higher education, travel, and consumer brands.

11 articles

Joining professional associations

Marketing Professional Associations: The Best Organizations to Join

Networking groups and professional organizations for marketers, PR professionals, and communicators

Joining a professional organization opens up possibilities to build your network, take advantage of learning opportunities and become involved in ways that add cred to your resume.

Molly Folse

First job advice

First Job Advice: How to Impress and Succeed From Day One

You did it. You survived the interview process, and now you’re ready to impress at your new job. Maybe you’ve already arranged a few personal items on your desk to keep you motivated—a graduation photo,…

Molly Folse

Coca-cola is one of the best brands on social media

6 of the Best Brands on Social Media

In a world where even your grandmother has a favorite meme, there’s no excuse for marketers to not know what brands are doing social media best. Being able to spot greatness—and storing those great ideas…

Molly Folse

marketing podcasts

The Best Marketing Podcasts to Boost Your Career

Podcasts are everywhere, and according to Pew Research they’re more than just a passing trend; the number of Americans who listen to podcasts has doubled in recent years. These downloadable audio files entertain listeners with…

Molly Folse

new marketer meeting the team

Marketing Terms You Need to Know for Your Next Job

As you face interviews or settle into a new job, you’re going to hear words and phrases you’ve never heard before. Or maybe you’ve heard them, but still don’t know what they mean.   The…

Molly Folse

What hiring managers want to see in marketers

What Hiring Managers Really Want in Today’s Marketers

We’ve all been there. You walk into an interview feeling on top of the world. You know you have mad skills. But then the questions start and all that confidence disappears faster than that selfie…

Molly Folse

Follow the lead of Suzanne Marlatt by using social media to find a job

How to Actually Land a Job Through Social Media

You’ve no doubt heard about social media gaffes—inappropriate newsjacking, personal posts ending up on company accounts—that get marketing professionals fired. But what do people do on social media that can help them get hired? According…

Molly Folse