Media Buyer (Los Angeles) Job at Direct Results in Los Angeles
Direct Results, Los Angeles, CA, US, 90079
2 - 3 Years Experience Required
Do You Live (Eat, Breath and Dream) for advertisers, placing their well being above all other concerns and work every day with the goal of exceeding their expectations?
Join our team of Media Buyers (Market Specialists) who employ this belief system and through rigorous, insightful training and brutal honesty work to be the best they can be in the business.
Your passion, vision and enthusiasm is infectious and inspiring. You hold the highest standards for your work and never settle. If this is you join us!
What You Will Do To Succeed:
- Possess Direct Results core values:
? Proactivity/Leadership Leading rather than following. Developing action rather than reaction. Researching, planning and setting a course to success.
? Enthusiasm With this attitude, one believes they can accomplish anything. Enthusiasm is motivation to do all that you can for the best possible outcome. Enthusiasm is attractive and contagious.
? Adaptability/Open Mindedness Adaptability encourages us to operate with an open mind. Assess the landscape and learn from each other. Adaptability leads to shifts and changes that develop positive outcomes.
? Collaboration Success is rooted in the ability to work jointly towards a shared goal. Collaboration is teamwork, requiring active, open participation AND active listening.
? Engagement Everyday, refresh, renew and be committed to the goal. Focus each action on the best possible outcome. Be true to the goal and pure in the intentions.
- Media Management:
? Effectively manage each market you are assigned under the direction of the Associate Media Director.
? Leverage available media research to improve buying strategies.
? Utilize radio buying software to produce and maximize media budgets.
? Aggressively negotiate Remnant and Traditional Audio Spot and Network rates.
? Place Podcast, Streaming (Digital) Audio, Remnant, Traditional and Network broadcast media campaigns.
? Approve station invoices and reconcile discrepancies.
- Client Management:
? Strategize with our Account Management team.
? Assist Account Managers set client appropriate campaign goals and key performance indicators.
? Identify and create value-added packages to improve client plans.
? Track client budgets and results.
What we think You will Need to Succeed:
- 2-3 years of Direct Response, Traditional and Network Media Buying experience.
- Familiarity with buying software such as Strata.
- Attention to detail and display excellent organizational skills.
- Ability to interface effectively with senior agency management and client personnel.
- Motivated to work in a team environment that promotes collaboration.
- Self-starter, ability to prioritize workloads.
- Bachelors degree from a four-year college/university degree in Marketing, Advertising preferred.
Youll Make an Impact by:
- Working with others as a team player.
- Developing sensible media strategies based on understanding of Direct Response and Traditional marketing and advertising.
- Paying attention to detail and offering thoughtful answers to questions which arise, while confidently making independent decisions towards designing and implementing optimally resulting media buys.
With Whom Youll Partner:
Report to our Associate Media Director and Account Managers.
What You Can Expect:
- The opportunity to grow the agency and yourself.
- Establishing a presence outside your team.
- A place that cares about your personal goals just as much as your work.
About Direct Results
Direct Results customized audio advertising campaigns precisely match advertisers with key consumers empowering them to take immediate action. We do it with a state-of-the-art proprietary database application identifying broadcasters by 72 psychographics and lifestyle characteristics. The application catalogs all historic ROI data allowing DIRECT RESULTS to effectively pinpoint the target consumer. We specialize in everything audio and work in virtually every category including: health, beauty, diet, financial, business opportunity, entertainment, retail, political, travel, B to B and others.
Send Resume and cover letter to Peter@DirectResults.com
#J-18808-Ljbffr In Summary: Direct Results Media Buyers need 2-3 years of Direct Response, Traditional and Network Media Buying experience . 2-year degree from a four-year college/university degree in Marketing, Advertising preferred . Media Management: Effectively manage each market you are assigned under the direction of the Associate Media Director . En Español: 2 - 3 años de experiencia Requiere ¿Vive usted (comida, respira y sueña) para los anunciantes, colocando su bienestar por encima de todas las demás preocupaciones y trabajando todos los días con el objetivo de superar sus expectativas? Únete a nuestro equipo de compradores de medios (especialistas del mercado) que emplean este sistema de creencias y mediante una formación rigurosa, perspicaz y un trabajo brutal de honestidad para ser lo mejor posible en el negocio. Su pasión, visión y entusiasmo es contagioso e inspirador. Usted sostiene los más altos estándares para su trabajo y nunca se asienta. Si esto es usted nos une! Ser fiel al objetivo y puro en las intenciones. Gestión de medios: ? Administrar eficazmente cada mercado que se le asigna bajo la dirección del Director Associado de Medios. ? Aprovechar la investigación mediática disponible para mejorar las estrategias de compra. ? Utilizar el software de compra por radio para producir y maximizar los presupuestos de los medios. ? Negociar agresivamente las tarifas Remnant y Traditional Audio Spot y Red. ? Colocar Podcast, Streaming (Digital) Audio, Remnant, Traditional and Network broadcast media campaigns. ? Aplicar facturas de estación y reconciliar discrepancias. Desarrollar estrategias mediáticas sensatas basadas en la comprensión de Respuesta Directa y Marketing y Publicidad Tradicional. Preste atención al detalle y ofrezca respuestas reflexivas a las preguntas que surgen, mientras toma decisiones independientes con confianza para diseñar e implementar compras de medios óptimos. Con Whom Youll Partner: Reporte a nuestro Director Associado de Medios y Gerenciadores de Cuentas. Lo que puedes esperar: La oportunidad de hacer crecer la agencia y tú mismo. Establecer una presencia fuera de tu equipo. Un lugar que se preocupe por tus objetivos personales tanto como por tu trabajo. Sobre Resultados Directos Campañas de publicidad de audio personalizadas sobre resultados directos coinciden precisamente con los anunciantes con los consumidores clave capacitándolos para tomar medidas inmediatas. Lo hacemos con una aplicación de base de datos propietaria del estado del arte que identifica a 72 emisores por características psicográficas y de estilo de vida. Los catálogos de aplicaciones comerciales permiten a DIRECT RESULECT identificar efectivamente todas las oportunidades de entretenimiento, salud, viajes, belleza, comercio minorista, BJ-1880, etc.