Marketing Lead Job at TransPerfect in San Francisco

TransPerfect Is More Than Just a Job Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards. Company Description We are Technicolor Games, part of the TransPerfect family. As a leading provider of world-class art, animation, VFX, and engineering services for the video game industry, we partner with AAA studios and publishers to bring their creative visions to life. Our global team of artists and technologists is trusted to deliver outstanding visuals, scale, and innovation across the industry's biggest titles. Role Overview As the Marketing Manager at Technicolor Games, you will drive brand awareness, thought leadership, and demand generation across our global markets. Youll play a critical role in shaping how the worlds leading developers and publishers perceive Technicolor Games, building our presence through compelling content, events, and digital campaigns. This is a B2B role focused on client engagement not game launches ideal for someone who thrives at the intersection of creative services, tech, and storytelling. Key Responsibilities Marketing Strategy & Brand Positioning Develop and implement integrated marketing plans to elevate Technicolor Games global profile. Craft messaging and positioning that reflects our creative capabilities and client-first approach. Partner closely with Sales and Production to align marketing efforts with business goals. Content & Thought Leadership Lead the creation of high-impact content including case studies, blogs, videos, presentations, and whitepapers. Build narratives that showcase our talent, craft, and client partnerships. Manage external creative partners, writers, and vendors as needed. Campaigns & Lead Generation Plan and execute digital marketing campaigns across channels like LinkedIn, email, and industry platforms. Optimize content and campaigns for lead generation, conversion, and pipeline acceleration. Events & Community Engagement Support event strategy and execution for industry conferences (e.g., GDC, Gamescom, XDS, Tokyo Game Show). Create collateral and booth assets, coordinate with BD teams, and manage post-event follow-up content. Analytics & Optimization Track marketing KPIs and report on campaign performance, content engagement, and ROI. Use insights to inform future campaigns and continuously improve output. Collaboration & Cross-Functional Alignment Work closely with global teams across sales, production, PR, and HR to align messaging and timing. Support internal communications and employer branding initiatives when needed. Qualifications 46 years of experience in B2B marketing, ideally in gaming, tech, entertainment, or creative services. Strong copywriting and content development skills. Experience building and executing digital campaigns and lead-gen strategies. Familiarity with platforms like HubSpot, LinkedIn Ads, Google Analytics, and CMS tools. Excellent organizational and project management skills. Creative, self-driven, and passionate about storytelling in the games industry. Nice to Have Understanding of the video game development pipeline and creative service providers. Experience supporting sales enablement and ABM (account-based marketing). International marketing or multi-language content experience. Familiarity with motion graphics, video production, or presentation design tools. #J-18808-Ljbffr In Summary: Technicolor Games is a leading provider of world-class art, animation, VFX, and engineering services for the video game industry . This is a B2B role focused on client engagement — not game launches — ideal for someone who thrives at the intersection of creative services, tech, and storytelling . En Español: TransPerfect es más que un trabajo... Nuestro mayor activo son nuestras personas, y nada es más importante para nosotros que asegurarnos de que todo el mundo lo sepa. Cada una de nuestras 100+ oficinas tiene su propia identidad individual, y cada una también tiene sus propias recompensas únicas. Descripción de la compañía Somos Technicolor Games, parte de la familia Transperfect. Como proveedor líder de servicios de arte, animación, VFX e ingeniería de clase mundial para la industria del videojuego, nos asociamos con los estudios y editores AAA para dar vida a sus visiones creativas. Colaborar estrechamente con Ventas y Producción para alinear los esfuerzos de marketing con las metas empresariales. Conducir la creación de contenidos y campañas de marketing de alto impacto, incluyendo estudios de caso, blogs, videos, presentaciones y documentos blancos. Construir narrativas que muestren nuestros talentos, artesanías y alianzas con clientes. Gestionar socios creativos externos, escritores y proveedores según sea necesario. Campaign & Lead Generation Plan e ejecutar campañes de marketing digital a través de canales como LinkedIn, correo electrónico y plataformas industriales. Optimizar contenido y campanas de mercadotecnia para generación de leads, conversión y aceleración de tubería. Eventos & Community Engagement Support estrategia y ejecución de eventos para conferencias de la industria (por ejemplo, GDC, Gamescom, XDS, Tokyo Game). Mostrar activos de producción colaborativa y creativo, coordinarse con equipos BD, y gestionar el seguimiento de eventos y servicios posteriores al evento. Familiarización con plataformas como HubSpot, LinkedIn Ads, Google Analytics y herramientas CMS. Excelentes habilidades organizativas y de gestión de proyectos. Creativo, autónomo y apasionado por contar historias en la industria de los juegos. agradable tener comprensión del pipeline de desarrollo de videojuegos y proveedores de servicios creativos. Experiencia en el apoyo a las ventas y ABM (marketing basado en cuenta). Marketing internacional o experiencia de contenido multilingüe.