Digital Media Manager at Lakewood Church Houston, TX

Digital Media Manager job at Lakewood Church. Houston, TX.

Digital Media Manager
Marketing Department
Exempt
JOB DESCRIPTION
The Digital Media Manager is a strategic leader responsible for growing and optimizing Lakewood Church’s digital presence across multiple YouTube channels and streaming platforms. This role focuses on audience engagement, monetization, and overall digital media content strategy to enhance the impact of Lakewood Church, Joel Osteen Ministries, and related channels. By leveraging analytics, content optimization techniques, and monetization strategies, this position ensures digital platforms are effectively utilized to reach and engage audiences. The Digital Media Manager collaborates closely with production and technical teams but is not directly involved in video production or live stream technical setup.

This position reports directly to the Director of Marketing.

ESSENTIAL JOB FUNCTIONS
Strategic Channel Management

Oversee and set the overall strategy for Lakewood Church’s YouTube channels, ensuring alignment with growth and engagement objectives

Develop and implement content strategies that prioritize audience engagement and revenue generation, including live streaming initiatives

Leverage analytics to inform content strategy and optimize video performance, including live stream viewership and engagement data

Stay current with YouTube trends, algorithm changes, and best practices to enhance channel success

Ensure all digital content is optimized for SEO, engagement, and brand consistency

Monetization and Analytics

Lead the development and execution of monetization strategies across digital platforms, maximizing revenue potential

Identify and implement new revenue streams, such as advertising, sponsorships, merchandise sales, and channel memberships

Analyze key performance indicators (KPIs) related to monetization, including ad revenue, CPM, click-through rates, and audience demographics

Utilize data insights to tailor monetization strategies, improving engagement and financial returns

Ensure compliance with YouTube’s monetization policies and best practices

Live Stream Management

Oversee the distribution of video content, including live streaming events and on-demand uploads

Plan and coordinate live stream schedules for weekend services, special events, and major initiatives

Collaborate with technical teams to ensure seamless live stream execution

Monitor live streams in real-time to address any content or technical issues

Analyze live stream performance metrics to refine future broadcasts

Collaboration and Leadership

Work cross-functionally with marketing, creative, production, and technical teams to ensure alignment with digital media objectives

Provide guidance and mentorship to the Digital Media team, fostering professional development

Prepare and present performance reports to leadership, offering key insights and recommendations

Lead and manage the digital media team, providing vision, strategic direction, and execution oversight

Oversee daily digital media tasks, ensuring efficient execution of strategies and workflows

Conduct regular team meetings to review performance, set goals, and discuss new initiatives

Manage project timelines, priorities, and deliverables to ensure successful execution

Perform other related duties as assigned.

MINISTERIAL DUTIES
As an employee of Lakewood Church, you are a part of an over 60-year legacy of faith. As a part of the Lakewood team, you are a key part of our mission in taking the hope found in Jesus to the world. This means that as part of your job responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and our mission to our congregants, to maintain a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.

This will also include:

Regular attendance at Church services and classes

Serving as a Prayer Partner or as a volunteer in any ministry of the Church, and

Serving our community through local outreaches from time to time when needed by the Church

QUALIFICATIONS

Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs

Demonstrable Christ-like character

Strong strategic thinking skills with the ability to develop and implement data-driven content strategies

Proficiency in utilizing analytics tools such as Google Analytics, YouTube Analytics, and Social Blade

Exceptional project management skills, capable of managing multiple initiatives simultaneously

Proven expertise in optimizing content for monetization, including ad revenue, sponsorships, and memberships

Strong experience in data analytics and leveraging insights to refine content and monetization strategies

Proven track record in managing live streams and optimizing digital content strategies

Effective leadership and mentoring skills, fostering professional development within the team

Excellent verbal and written communication skills for reporting insights and collaborating with teams

Deep understanding of YouTube’s algorithm, SEO best practices, and audience engagement tactics

Experience in live stream management, including scheduling, optimization, and performance tracking

Ability to work collaboratively across departments to ensure digital media aligns with broader marketing objectives

Strong ability to interpret data and analytics to drive decision-making and content strategy

Experience managing advertising revenue and integrating sponsorship opportunities effectively

Experience managing live streams

Knowledge of digital rights management and compliance with platform policies

Familiarity with video editing software and content creation tools to guide optimization strategies

Ability to troubleshoot digital content issues and work with technical teams to ensure high-quality media execution

Experience in budgeting, forecasting, and financial planning related to digital media initiatives

Ability to lead and manage employee development and performance

EDUCATION & EXPERIENCE

Bachelor’s degree in Communications, Marketing, Digital Media, or a related field (or equivalent professional experience)

2+ years management experience leading a team of employees

Relevant certifications in digital marketing, content strategy, or digital media management is preferred

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