Director of Marketing
Pella DFW & West Texas, Grapevine, TX, United States
Director Of Marketing
Pella Windows and Doors of DFW is a premier provider of high-quality window and door solutions, serving the Dallas-Fort Worth and West Texas regions. We are committed to delivering exceptional products and services that enhance the beauty, value, and energy efficiency of our customers' homes and businesses. Our focus on innovative marketing strategies and customer engagement has positioned us as a leader in the home improvement industry. The Director of Marketing will be responsible for overseeing all marketing activities across the Dallas-Fort Worth and West Texas markets. This role includes managing media strategy, call center operations, and event marketing teams. The ideal candidate will lead a high-performance retail and events marketing team, developing a successful infrastructure to drive continuous improvement, ensuring team members consistently meet or exceed monthly projections, business goals, and KPIs. This leadership role requires a seasoned marketing professional who can develop and execute forward-thinking strategies, lead high-performing teams, and ensure tactical excellence in Marketing. This position will collaborate closely with Sales, Corporate Marketing, and Operations to ensure alignment across the organization and measurable impact on key business outcomes. Key Responsibilities
Strategic Leadership: Formulate and implement comprehensive marketing strategies and action plans to increase sales and market share. Team Management: Lead and mentor the marketing team, including media strategy, call center, and event marketing teams, fostering a culture of high performance and continuous improvement. Performance Optimization: Develop and maintain an infrastructure that ensures team members consistently meet or exceed monthly projections, business goals, and KPIs. Data-Driven Decision Making: Utilize data analytics to define process improvements, enhance efficiencies, and improve the quality of work. Forecast annual and monthly projections through various metrics and trend reporting. Budget and Vendor Management: Contribute to contract negotiations and manage vendor relationships, working to optimize ROI for the marketing operations budget. Talent Acquisition and Development: Define hiring plans to accommodate growth across all markets. Create and implement employee policies, manuals, and training programs to optimize production. Digital Marketing Leadership: Lead digital marketing initiatives to generate leads, including SEO, SEM, social media, and email marketing campaigns. Qualifications
Bachelor's degree in marketing, Business Administration, or a related field. Minimum of 7 years of marketing experience, with at least 3 years in a leadership role. Experience in the home improvement industry is preferred. Strong leadership and team development skills with the ability to motivate, coach, and hold teams accountable. Excellent strategic thinking and executional capabilities, with a track record of delivering results. Advanced data analysis and reporting skills; comfort using CRM systems and marketing platforms. Outstanding interpersonal and communication skills; ability to collaborate across departments and levels. Strong project management skills and attention to detail in execution. Proven track record of developing and implementing successful marketing strategies. Proficiency in digital marketing tools and platforms. Exceptional communication and interpersonal skills. Benefits
Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance plans. Retirement savings plan with company profit. Opportunities for professional development and career advancement. Employee discounts on Pella products.
Pella Windows and Doors of DFW is a premier provider of high-quality window and door solutions, serving the Dallas-Fort Worth and West Texas regions. We are committed to delivering exceptional products and services that enhance the beauty, value, and energy efficiency of our customers' homes and businesses. Our focus on innovative marketing strategies and customer engagement has positioned us as a leader in the home improvement industry. The Director of Marketing will be responsible for overseeing all marketing activities across the Dallas-Fort Worth and West Texas markets. This role includes managing media strategy, call center operations, and event marketing teams. The ideal candidate will lead a high-performance retail and events marketing team, developing a successful infrastructure to drive continuous improvement, ensuring team members consistently meet or exceed monthly projections, business goals, and KPIs. This leadership role requires a seasoned marketing professional who can develop and execute forward-thinking strategies, lead high-performing teams, and ensure tactical excellence in Marketing. This position will collaborate closely with Sales, Corporate Marketing, and Operations to ensure alignment across the organization and measurable impact on key business outcomes. Key Responsibilities
Strategic Leadership: Formulate and implement comprehensive marketing strategies and action plans to increase sales and market share. Team Management: Lead and mentor the marketing team, including media strategy, call center, and event marketing teams, fostering a culture of high performance and continuous improvement. Performance Optimization: Develop and maintain an infrastructure that ensures team members consistently meet or exceed monthly projections, business goals, and KPIs. Data-Driven Decision Making: Utilize data analytics to define process improvements, enhance efficiencies, and improve the quality of work. Forecast annual and monthly projections through various metrics and trend reporting. Budget and Vendor Management: Contribute to contract negotiations and manage vendor relationships, working to optimize ROI for the marketing operations budget. Talent Acquisition and Development: Define hiring plans to accommodate growth across all markets. Create and implement employee policies, manuals, and training programs to optimize production. Digital Marketing Leadership: Lead digital marketing initiatives to generate leads, including SEO, SEM, social media, and email marketing campaigns. Qualifications
Bachelor's degree in marketing, Business Administration, or a related field. Minimum of 7 years of marketing experience, with at least 3 years in a leadership role. Experience in the home improvement industry is preferred. Strong leadership and team development skills with the ability to motivate, coach, and hold teams accountable. Excellent strategic thinking and executional capabilities, with a track record of delivering results. Advanced data analysis and reporting skills; comfort using CRM systems and marketing platforms. Outstanding interpersonal and communication skills; ability to collaborate across departments and levels. Strong project management skills and attention to detail in execution. Proven track record of developing and implementing successful marketing strategies. Proficiency in digital marketing tools and platforms. Exceptional communication and interpersonal skills. Benefits
Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance plans. Retirement savings plan with company profit. Opportunities for professional development and career advancement. Employee discounts on Pella products.