Digitopia is hiring: Paid Media Specialist in California
Digitopia, California, MO, United States, 65018
Are you a paid media specialistwho knows how to turn ad spend into sales pipeline—not just vanity metrics?
Do you want to join a fun, purpose-driven team that’s helping B2B organizations scale with intention?
Digitopia is hiring a Paid Media Specialist to plan, launch, and optimize high-performing digital campaigns across Google, LinkedIn, Meta, and YouTube. If you’re equal parts tactician and strategist—and you’ve got a passion for helping B2B brands grow—read on.
This role is for you if you’re:
- A performance marketer who gets excited about CAC, ROAS, and click-throughs—and obsessed with qualified leads and sales conversations
- A proactive communicator who enjoys collaborating with strategists, copywriters, and clients
- A critical thinker who’s always looking for ways to optimize—from campaign structure to landing pages
- A confident executor who’s comfortable making strategic decisions and managing multiple accounts
- Planning, building, and managing paid campaigns across search, display, and social platforms
- Writing or refining compelling ad copy (with support from our content team)
- Performing in-depth targeting and audience research
- Managing cold and retargeting campaigns that support our clients’ demand generation blueprints
- Monitoring campaign performance, surfacing insights, and providing CRO recommendations when needed
- Generating clear, data-driven reports and suggesting optimizations aligned with client goals
- Staying current with platform updates and performance marketing best practices
Required Skills and Attributes
- 2–4 years of experience managing paid media in a B2B environment
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
- Understanding of full-funnel marketing and buyer’s journey content strategies
- Comfort with campaign budgeting, forecasting, and platform analytics
- Advanced understanding of GA4
- Strong copy instincts and a passion for continuous learning
- Great written and verbal communication—you’re confident on Zoom calls and in Slack threads
- A proactive attitude—if something needs to get done, you don’t wait to be told
Candidates with these additional (not required) skills will be prioritized:
- Experience with content-driven funnels and lifecycle-based advertising
- Basic understanding of HubSpot marketing automation
Bonus Skills and Attributes
- Experience with content-driven funnels and lifecycle-based advertising
- Basic understanding of HubSpot marketing automation
- Experience managing programatic ads
- Experience with SEO
- Experience working with B2B companies—specifically with Technology and/or SaaS.
What's in it for you?
As part of our B Corp commitment to use business as a force for good, every Digitopian receives:
- Competitive pay
- Ability to work remotely
- Fun perks, rewards and recognition
- An atmosphere of accountability, positivity and creativity
- Professional development certification opportunities from HubSpot, Salesforce, and Google
- Access to conferences, workshops, and other professional development resources
What's in it for you?
As part of our B Corp commitment to use business as a force for good, every Digitopian receives:
- Competitive pay
- Ability to work remotely
- Fun perks, rewards and recognition
- An atmosphere of accountability, positivity and creativity
- Professional development certification opportunities from HubSpot, Salesforce, and Google
- Access to conferences, workshops, and other professional development resources
- 4 weeks of paid time off that starts accruing day 1
- An additional 7 paid US holidays
- Medical, Dental, and Vision Benefits
- 401(k) with company match
- Flexible Spending Account
- Group Life and AD&D
- Discounted Memberships
About Digitopia
Digitopia is a marketing operations and services agency headquartered in San Diego, CA. We’re a long-time HubSpot Solutions Partner that helps B2Bs optimize their marketing, sales, and services on HubSpot to help make their marketing easier and more effective
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