Senior Vice President, Chief Marketing & Digital Officer

Senior Vice President, Chief Marketing & Digital Officer About the Company Large provider of banking, insurance & investment services Industry Financial Services Type Privately Held Founded 1922 Employees 10,001+ Categories Banking Commercial Real Estate Financial Services Insurance Venture Capital Consulting & Professional Services Casualty Finance Investment Management Military Bank Military Finance Military Insurance Property San Antonio Technology Usaa Usaa Home Usaa Homepage Specialties insurance investments financial planning banking serving the military community military friendly employer employee well-being world-class benefits customer service risk management audit and compliance Business Classifications B2C About the Role The Company is seeking a Chief Marketing and Digital Officer to lead the creation and execution of innovative marketing strategies and digital product management. The successful candidate will be responsible for enhancing member acquisition, engagement, experience, product growth, and retention. This executive will oversee all marketing functions, including performance marketing, research, analytics, brand management, and marketing operations. They will be tasked with developing a world-class, data-driven marketing team and leading the design and implementation of integrated marketing and digital strategies. The role requires a leader with a proven track record in digital product management, the ability to influence strategic decisions, and a strong focus on member personalization and experience. Applicants for the Chief Marketing and Digital Officer position at the company should have a demonstrated success in creating marketing and sales strategies across the member lifecycle, with a focus on digital product management and design. The role demands extensive experience in building data and analytics teams, as well as the ability to translate data into actionable insights. The ideal candidate will have executive-level business acumen, strong collaboration skills, and the ability to manage work to achieve strategic goals. A background in a multi-product environment, particularly in marketing a diverse range of financial products, is essential. The Chief Marketing and Digital Officer will be expected to lead a culture of data-driven decision-making, balancing risk and regulatory awareness, and ensuring the company's marketing activities align with its mission and core values. Hiring Manager Title President of USAA Federal Savings Bank Travel Percent Less than 10% Functions Marketing Strategy